marketing Archives | INGCO International

Optimize Your Marketing Dollars to Make the Most of Consumer Spending Trends

March 7, 2022 0 Comments

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As the world becomes more connected through globalization and digital platforms, advertising revenue has been steadily increasing in recent years. That is, until March 2020...

How Transcreation Boosts Your PPC Ad’s ROI

May 7, 2021 0 Comments

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English may be the world’s lingua franca, but just 26% of all web searches are conducted in the language. That means website localization matters more...

Translating Marketing Content

December 20, 2017 0 Comments

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Introduction to Translating Marketing Content Translating marketing content is very specific to each brand. For example, taglines. Taglines are essential marketing content and belong to the...

Multilingual Website Conversions: 3 Easy Tips to Ensure Success

February 24, 2015 0 Comments

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Multilingual Website Conversions: 3 Easy Tips to Ensure Success

Impressions, average position, click-through rates, oh my! There are so many factors you must consider when looking at your website. The number one factor? Conversions....

Marketing Translation Services

February 11, 2015 0 Comments

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Marketing translation services and content adaptation is a complex and wildly underestimated task. It starts with translation, which is basically the task of translating a...

Fact or Fiction Friday: Japan

January 23, 2015 0 Comments

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Today marks our very first “Fact or Fiction Friday”. Each Friday we will post a trivia question pertaining to language, interpreting, or translation. Today’s trivia question...

Where in the world is Mabel? Topkapı Palace, Istanbul.

July 28, 2014 0 Comments

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Where in the world is Mabel? Topkapı Palace, Istanbul.

It’s another #MabelMonday. Can you guess where Mabel is this week? Mabel is in Istanbul at the Topkapı Palace. Sultan Mehmed II built the Topkapı Palace...