As the world becomes more connected through globalization and digital platforms, advertising revenue has been steadily increasing in recent years. That is, until March 2020...read more
Optimize Your Marketing Dollars to Make the Most of Consumer Spending Trends
How Transcreation Boosts Your PPC Ad’s ROI
English may be the world’s lingua franca, but just 26% of all web searches are conducted in the language. That means website localization matters more...read more
Translating Marketing Content
Introduction to Translating Marketing Content Translating marketing content is very specific to each brand. For example, taglines. Taglines are essential marketing content and belong to the...read more
Multilingual Website Conversions: 3 Easy Tips to Ensure Success
Impressions, average position, click-through rates, oh my! There are so many factors you must consider when looking at your website. The number one factor? Conversions....read more
Marketing Translation Services
Marketing translation services and content adaptation is a complex and wildly underestimated task. It starts with translation, which is basically the task of translating a...read more
Fact or Fiction Friday: Japan
Today marks our very first “Fact or Fiction Friday”. Each Friday we will post a trivia question pertaining to language, interpreting, or translation. Today’s trivia question...read more
Where in the world is Mabel? Topkapı Palace, Istanbul.
It’s another #MabelMonday. Can you guess where Mabel is this week? Mabel is in Istanbul at the Topkapı Palace. Sultan Mehmed II built the Topkapı Palace...read more
Where in the world is Mabel? Mount Rushmore!
Welcome to another #MabelMonday! Can you guess where Mabel is this week? She is at Mount Rushmore National Memorial, South Dakota. Mount Rushmore,...read more
Where in the world is Mabel? Germany!
It’s another #MabelMonday here at INGCO International! Can you guess where Mabel is this week? She is at the Chalk cliffs of Germany in Jasmund...read more
Where in the world is Mabel? Alaska
Can you guess where Mabel is this week? She is in Alaska, looking at the northern lights. Vibrant blues, pinks, greens and...read more