Global Marketing & Subtitling
Anna runs a busy product research department at a Fortune 500 health product company. She was tasked with reaching out to Latino buyers in the United States to understand their emotional connection with the product she was working on – diapers. We helped Anna arrange a focus group and did outreach to attract potential consumers to the event to discuss the new product. We set up a video feed for the event so that we could produce a time-stamped transcription in Spanish, which we later translated into English. Finally, Anna produced a short video to relay her findings with actual clips from the focus group – complete with English subtitles of the event. Of course, their new product is a success!