Global SEO – When will I be #1?

For the most part, global SEO is no different than English-only SEO.

Any Search Engine Optimization (SEO) professional that promises to get you to the coveted number one spot is a sure sign that you should do a quick 180 and high-tail it away as quickly as you can. And this goes for global SEO providers as well. Global SEO requires at least 6 months to start to see a difference. Anyone that promises any less is full of steam!

What is Search Engine Optimization?

Search Engine Optimization is the process that affects the visibility of your website. Global SEO is the process that affects the visibility of your website to an international market.

Say what? Let’s explain it this way…

Optimizing a website for search engines is basically like organizing your closet. Most organized closets that I have seen have the pants hanging together, the dresses in another section, and the tops separated from the ties. Search engines LOVE organized websites just like Virgos LOVE organized closets.

And why should you, or I, care about this?

Well first of all, I’m a Virgo so I really like organized closets. But I’m also a business owner and I really like sales. Finding my pretty black pumps when I’m running out the door to get to a sales meeting is pretty important. But so is getting the sales meeting – and making the sale – so I can buy more pretty black pumps! Catch my drift?

If you can’t be found, people cannot buy from you. That simple.

Search Engine Optimization puts you on the map. It allows for people to find you!  And I know that you are in business to be found.

International Search Engine Optimization is the same concept. If you want to sell your fabulous thing-a-ma-jig in Timbuktu, folks sitting in Timbuktu have to find your thing-a-ma-jig. And the best way for them to find is to optimize your website so that when people in Timbuktu type “thing-a-ma-jig” into their search bar, your thing-a-ma-jig appears. Voila!

Go forth, my fellow thing-a-ma-jig sellers and get yourself a great international Search Engine Optimization professional so you can sell, sell, sell to the global market!

There have been catchphrases and unique words that can define a generation. Like Joey from Blossom and his famous word “Whoa!” or “Whassup?” from the Budweiser commercial. A lot can be controlled in the market place by these catch phrases. However, before we can talk about SEO or international search engine optimization, it is important to know what SEO is all about.

Having a web page is the first step, but the next big step is to get an audience for your website. Word of mouth advertisement of your website is a good method but it can be a long and tedious process. So a new method was discovered in which your website can come up in a search engine with the help of some key words. The idea is that when a keyword is typed by a user into a search engine and that key word is in your website, your website appears in the search result, thus giving your website a larger audience. Essentially this is SEO, or search engine optimization.

What is international SEO?

International SEO is no different from SEO except for one aspect: language. International SEO may or may not require professional translation of a web page. A major factor in this decision will depend upon the target audience and their location. If the target audience is Russia, for example, the content will need to be localized into Russian and additional technical changes will need to be made, such as local registration of domain name, etc. Plus, optimizing for Google won’t get you very far since the major search engine in Russia is Yadex. Yadex has a whole set of different rules and requirements than Google; working with an international SEO expert is going to set you up for global success and make sure you are in front of the audience you are targeting.

In simple English terms, international SEO is a method of increasing the visibility of your website in the search results — but for an international target market.

What are the benefits of International SEO?

The benefits of International Search Engine Optimization (SEO) are huge. Your potential coverage area increases dramatically and your ability to reach your target market is increased. More people visit your website and not only do you get more exposure for your business, your chances of success increase. How fast will you see results? This can depend upon many factors, but the opportunity of success is there for sure.

International Search Engine Optimization (SEO) is an essential marketing tool for companies large and small that are looking to increase sales and awareness in an increasingly global marketplace.

Interested in learning more about INGCO International’s international search engine optimization, translation or interpretation services? Get in touch now!