Struggling to connect with global customers? Discover why Capital One recognized global growth partner INGCO International for breaking down language barriers and accelerating international growth.

In today’s hyper-connected world, effective communication isn’t just about speaking different languages; it’s about conveying the true essence, emotion, and cultural nuances of your message. Misunderstandings cost deals, brand messaging gets lost in translation, and compliance nightmares arise. For over 19 years, INGCO International has been the solution, dedicated to this intricate art. Our recent recognition with the Capital One Envision Award for Supplier Excellence of the Year is a powerful affirmation of our unwavering commitment to helping businesses like yours Go Global.

Go Global Now!

The Capital One Supplier Excellence Award goes beyond acknowledging us as an exceptional supplier. It underscores our fundamental belief that a diverse team fosters a deeper, more authentic understanding of the world. It’s a testament to our enduring mission, established in 2006: to ensure equitable access to language and empower seamless international market entry.

Beyond Translation: The Power of Our Wordologists

The true architects of our success and your global reach are our language-obsessed Wordologists. They are the beating heart of our business, tackling the most complex language service challenges with unparalleled expertise. Our global growth experts deliver not just accurate translations, but culturally resonant communications that integrate seamlessly with local market norms, drastically improving message comprehension across borders. Collectively, they master over 200 languages.

This is how INGCO International transcends mere translation, empowering our clients to:

• Expand into New Markets: Successfully launch products and services globally with localized messaging that resonates.
• Ensure Regulatory Compliance: Guarantee precise understanding of technical specifications and legal documents in every geography, avoiding costly errors.
• Bridge Community Gaps: Facilitate vital information dissemination to diverse audiences, fostering trust and engagement.

Imagine a global tech company trying to launch a new product in Japan. Our Wordologists didn’t just translate the manual; they adapted the entire marketing message to resonate with Japanese cultural norms, resulting in a 27% higher conversion rate in that market. This profound passion for our work is the secret to our ability to transform communications and catalyze significant improvements in customer engagement, sales, and revenue growth for our clients.

Ready to connect with one of our award-winning Wordologists?

Unwavering Quality & Compliance: Why You Can Trust INGCO International

Since our inception, INGCO International has been built on an unshakeable foundation of trust and uncompromising quality. Our dedication has earned us accolades from esteemed organizations, including the SBA Woman-Owned Small Business of the Year award in 2020, the Innovation in Service Award from the National Association of Women Business Owners in 2022 and induction into the National Association of Women Business Owners Hall of Fame in 2025.

Quality is not just a promise; it’s ingrained in our DNA. We uphold the highest global compliance standards, evidenced by our ASTM and ISO 17100 certifications. Capital One, like many global financial institutions, needs absolute precision in regulatory documents across countless languages. INGCO’s meticulous process ensured flawless delivery, highlighting our commitment. Furthermore, our proprietary The INGCO Way – a meticulously crafted 10-step process – guarantees flawless solutions every single time. Learn more about our rigorous quality standards.

Our pledge to clients is straightforward: we deliver on our promises. This unwavering commitment instills confidence, assuring our clients that we possess the extensive experience and specialized expertise to consistently provide superior language services for your international market entry.

The Capital One Envision Award is both a validation of our remarkable journey and a guiding light for our future endeavors.

• Myth: A direct translation is always sufficient. 
• Reality: Cultural nuances and context are paramount for true message comprehension, which is where our Wordologists excel.

Ready to truly Go Global? Contact your global growth partner today for a consultation on how our Wordologists can transform your international communication strategy.

Unlock your global potential. Speak with an INGCO International expert and discover how our award-winning language services can drive your international growth.

FOR IMMEDIATE RELEASE

EDINA, MINNESOTA – September 24, 2025 – INGCO International, a leading innovator in multilingual communication solutions, today proudly announced it has been awarded the distinguished Capital One Supplier Excellence Award. This esteemed recognition celebrates INGCO International’s exceptional performance, groundbreaking solutions, and unwavering dedication to delivering outstanding results through unparalleled service.

For over 19 years, INGCO International has empowered businesses and community organizations to transform their communications, significantly enhancing customer engagement, sales, and revenue growth. As trusted language service experts, INGCO International is renowned for its ability to address complex language challenges swiftly, effectively, and with utmost professionalism. The company’s distinctive approach is deeply rooted in its core values, which include championing linguistic diversity and proactively going above and beyond for every client.

“We are profoundly honored to receive the Supplier Excellence Award from a respected industry leader like Capital One,” said Ingrid Christensen, Founder and CEO of INGCO International. “This award serves as a powerful testament to our team’s unwavering commitment to innovation and our mission to ensure equal access to information globally. Our dedicated Wordologists are the driving force behind this success, and this recognition truly validates their expertise and tireless dedication.”

INGCO International is committed to delivering a legendary customer experience guided by its “Global Touch, Local Mindset” philosophy. The company’s expansive network of linguists collectively commands over 200 languages, leveraging tech-enabled, human-led solutions to deliver superior results. Operating on a proprietary 10-step process, known as The INGCO Way, the company consistently guarantees flawless, culturally-appropriate language solutions, expedited turnaround times, and continuous innovation to achieve excellence.

About INGCO International

Founded in 2006 by Ingrid Christensen, INGCO International is an industry leader in solving complex global language needs. Our core purpose is to bridge global language barriers. The company’s mission is to provide equal access to language through the meticulous provision of interpreting and translating services. INGCO International looks forward to strengthening its partnership with Capital One and continuing to advance global communication accessibility. INGCO International is headquartered at 200 Southdale Center, Edina, MN 55435. For more information, please visit ingcointernational.com.

###

Media Contact:
Brooke Williams, Director of Sales and Marketing
brooke@ingcointernational.com
(612) 605-8006

Streamlining Your Language Services Procurement with INGCO International and PCA

In the world of public sector and non-profit organizations, providing equitable access to information is paramount. From school districts communicating with multilingual families to government agencies ensuring all citizens can access vital services, clear and accurate communication is the bedrock of community engagement. However, the procurement process for essential services like translation and interpretation can often be a complex and time-consuming hurdle.

That’s where the power of cooperative purchasing comes in, and why we at INGCO International are proud to announce our partnership with the Purchasing Cooperative of America (PCA). This partnership is designed to give public sector entities, educational institutions, and non-profits streamlined access to our comprehensive suite of language services.

Public Sector Procurement Challenges for Translation Services

If you work for a government agency, school, or non-profit, you’re likely familiar with the traditional procurement process. It often involves:

• Lengthy RFP cycles: Crafting, issuing, and evaluating Requests for Proposals can take months, diverting valuable time and resources.
• Complex compliance requirements: Navigating the legal and regulatory landscape of public procurement is a job in itself.
• Budgetary constraints: Ensuring you get the best value for taxpayer or donor dollars is always a top priority.

These challenges can create barriers to accessing the high-quality translation and interpretation services needed to effectively serve diverse communities.

What is the Purchasing Cooperative of America (PCA)? Your Cooperative Purchasing Solution

The Purchasing Cooperative of America is a national purchasing cooperative that helps public sector entities save time and money by leveraging national purchasing power. PCA vets and awards contracts to national vendors for a wide array of goods and services, ensuring that their members have access to competitively priced, high-quality solutions without the hassle of a traditional RFP process.

By becoming a member of PCA (a process that is typically free for eligible organizations), you can “piggyback” on these pre-negotiated contracts, confident that you are getting a great value from a trusted vendor.

INGCO International PCA Contract: Direct Access to Expert Language Services

Our contract with PCA for Translation and Interpretation Services and Related Items provides a streamlined procurement vehicle for a wide range of language solutions, including:

• Document Translation & Localization: From websites and marketing materials to legal documents and technical manuals, our expert linguists, or “Wordologists,” ensure your message is not just translated, but culturally adapted for your target audience.
• Interpretation Services: We provide certified interpreters for a variety of settings, including in-person meetings, virtual conferences, and over-the-phone appointments, ensuring seamless communication in any environment.
• Multilingual Audio/Visual Services: This includes voiceovers, subtitling, and captioning to make your multimedia content accessible to a global audience.

Benefits for PCA Members: Simplified Language Services Procurement

By utilizing our PCA contract, your organization can:

• Save Time and Money: Bypass the lengthy RFP process and take advantage of the competitively bid pricing we’ve negotiated with PCA.
• Ensure Compliance: Our contract meets the rigorous procurement standards of public sector entities, giving you peace of mind.
• Access Top-Tier Talent: You’ll be connected with our global network of over 2,000 “Wordologists,” each an expert in their language and subject matter.
• Benefit from a Proven Partner: With over 19 years of experience, a commitment to quality, and a host of certifications (including ISO 17100, WBENC, and SBA WOSB), INGCO International is a trusted partner for organizations of all sizes.

Who Can Benefit? Public Sector & Non-Profit Language Solutions

Our PCA contract is a valuable tool for a wide range of organizations, including:

• K-12 Schools and Districts: Translate enrollment forms, report cards, and parent communications to better engage with multilingual families.
• Higher Education Institutions: Provide interpretation for international students, translate recruitment materials, and make campus resources more accessible.
• City, County, and State Governments: Offer interpretation services at public meetings, translate vital public health information, and ensure all residents can access government services.
• Non-Profit Organizations: Connect with diverse communities by translating outreach materials and providing interpretation for clients.

Ready to Simplify Your Language Services Procurement?

At INGCO International, our mission is to provide equal access to information, no matter the language. Our partnership with the Purchasing Cooperative of America is another step toward fulfilling that mission.

If your organization is ready to streamline its procurement process and gain access to a world-class team of language experts, we invite you to learn more. Visit the INGCO International vendor page on the PCA website to get started.

Contact us today to discuss how we can help you find your voice and connect with your community.

Simplify your language services procurement today. Learn more about INGCO International’s PCA contract and connect with our expert team to find your voice and engage your community.

Frequently Asked Questions (FAQs)

Q: What is the primary benefit of using the INGCO International PCA contract for language services?
A: The primary benefit is streamlining your procurement process. By leveraging the pre-negotiated PCA contract, public sector entities, educational institutions, and non-profits can bypass lengthy RFP cycles, save time and money, and ensure compliance while accessing high-quality translation and interpretation services from a trusted vendor like INGCO International.

Q: Which types of organizations are eligible to utilize the PCA contract with INGCO International?
A: A wide range of public sector and non-profit organizations can benefit, including K-12 schools and districts, higher education institutions, city, county, and state governments, and non-profit organizations. Essentially, any public or non-profit entity looking for efficient and compliant language service procurement can utilize this contract.

Q: What specific language services are covered under the INGCO International PCA contract?
A: The contract covers a comprehensive suite of language solutions, including document translation and localization (for various materials from websites to legal documents), interpretation services (in-person, virtual, and over-the-phone), and multilingual audio/visual services (such as voiceovers, subtitling, and captioning).

Announcing INGCO International State of Minnesota Contract for Translation and Interpreting

Meeting Translation and Interpreting Needs in Minnesota’s Public Sector

Are you a Minnesota state agency, county, city, or school district struggling to connect with your diverse communities? Do language barriers hinder your ability to deliver essential services, disseminate critical information, and foster genuine engagement?

Navigating the complexities of providing clear, accurate information across different languages can feel overwhelming. You might be facing:

• Risk of miscommunication: Inaccurate or culturally insensitive translations can lead to misunderstandings, legal issues, and a breakdown of trust with the communities you serve.
• Difficulty reaching diverse populations: Language barriers can prevent crucial information from reaching those who need it most, creating inequities in access to services and resources.
• Budget constraints: Finding cost-effective and reliable translation services can be a significant challenge, stretching already limited resources.
• Time-consuming procurement processes: Dealing with individual contracts for language services adds administrative burden and pulls valuable staff away from core tasks.

You deserve a partner who understands these frustrations and can provide a clear path towards effective communication for everyone you serve.

Ready to get started?

• Our services are available 24 hours a day, 7 days a week, 365 days a year, ensuring that state agencies can access interpreters whenever they are needed.
• We have systems in place to respond to and fulfill requests promptly, minimizing delays and ensuring efficient service delivery.
• Contact your manager or email the INGCO team for help!

INGCO International: Your Trusted Partner for State of Minnesota Translation Services via Minnesota CPV Contract

In our commitment to facilitating clear and accessible communication across Minnesota, INGCO International is proud to announce that we have been awarded a contract through the State of Minnesota’s Cooperative Purchasing Venture (CPV). This achievement positions us as a key provider of written translation services to state agencies, as well as other eligible entities throughout the state. As an approved TG/ED/VO company under NAICS code 541930, INGCO International is prepared to support your language needs.

Understanding the Minnesota Cooperative Purchasing Venture (CPV)

The CPV plays a vital role in how Minnesota’s public sector acquires essential goods and services. To fully understand the value this program brings, let’s delve into the details:

• What is the CPV? The Cooperative Purchasing Venture is a statewide program that allows eligible entities to leverage the purchasing power of the State of Minnesota. This means that instead of each city, county, or school district needing to negotiate individual contracts, they can “piggyback” on contracts already established by the Office of State Procurement (OSP) for Minnesota state agencies.
• Who are CPV Members? A wide array of organizations can benefit from the CPV. Eligible members include counties, cities, towns, and townships. Furthermore, school districts, and certain tax-exempt, non-profit entities and charitable organizations can also participate.
• What are the Benefits of the CPV? One of the most significant advantages of the CPV is the potential for cost savings. By aggregating purchasing power, the state secures competitive pricing, and these savings are passed on to CPV members. This helps state agencies and other organizations maximize their budget and allocate resources effectively.

• Streamlined Procurement Processes: The CPV simplifies the procurement process, saving valuable time and administrative overhead. Participating entities can avoid the complexities of developing and managing individual contracts, freeing up staff to focus on core responsibilities.
• Support for Sustainability Goals: In an era of increasing environmental awareness, the CPV can also support sustainability goals. The state often incorporates sustainable purchasing practices into its contracts, which CPV members can then utilize.

• How Does the CPV Work? The Office of State Procurement (OSP) within the Minnesota Department of Administration is responsible for establishing contracts with vendors to supply goods and services to state agencies. These contracts are the foundation of the CPV. Eligible entities can then utilize these pre-negotiated contracts to purchase the same goods and services, often under the same favorable terms and conditions.
• The Legal Framework: The CPV operates under the authority of Minnesota Statute § 16C.03, subd. 10, providing a clear legal basis for the program.
• Oversight and Management: The Minnesota Department of Administration provides oversight and management for the CPV, ensuring its smooth operation and effectiveness.

INGCO International: Your Dedicated Translation and Interpreting Provider

This CPV contract enables INGCO International to provide a comprehensive suite of written translation services to Minnesota state agencies, counties, cities, school districts, and other approved organizations. We understand the critical importance of accurate and culturally sensitive communication in the public sector.

Our Specialized Translation Services for Minnesota State Agencies and CPV Members

INGCO International offers a tailored range of translation services designed to meet the unique needs of Minnesota state agencies and CPV members:

• Government Document Translation: We accurately translate policy documents, legal texts, reports, and internal communications, ensuring clarity and compliance.
• Website and Digital Content Localization: We adapt your websites, online portals, and digital resources to effectively reach Minnesota’s diverse communities.
• Community Outreach and Engagement Materials: We translate brochures, flyers, public service announcements, and other materials to facilitate effective communication with residents.
• Healthcare Translation Services: We provide precise translation of medical documents, patient information, and healthcare resources, ensuring accessibility and accuracy in healthcare settings.
• Educational Material Translation: We translate curriculum, school policies, parent communications, and other educational materials to support Minnesota’s students and families.

Why Choose INGCO International?

• Highest Available Certifications: INGCO International distinguishes itself through its adherence to the highest available certifications for a document translation company, specifically ISO and ASTM standards. This dual certification is not merely a formality but a testament to our rigorous processes and unwavering commitment to quality. We operate under these stringent frameworks, ensuring that every translation project meets internationally recognized benchmarks for accuracy, consistency, and cultural appropriateness. This unique combination of ISO and ASTM certifications positions INGCO International as a leader in the field, providing unparalleled reliability and precision in language services. Our clients can be confident that they are partnering with an organization that sets the industry standard for excellence.
• Experienced “Wordologists”: Our team of professional linguists, whom we call “Wordologists,” are experts in their respective fields. They possess a deep understanding of language, culture, and terminology, ensuring accurate and culturally appropriate translations.
• Commitment to Quality: We adhere to rigorous quality assurance processes to guarantee the highest level of accuracy and consistency in every translation.
• Technology Proficient: We utilize advanced translation tools and technologies to enhance efficiency and maintain consistency, while always prioritizing the human element of language.
• Focus on Client Needs: We are dedicated to providing exceptional customer service and building long-term partnerships with our clients. We understand the specific requirements of state agencies and CPV members and tailor our services to meet those needs.

INGCO International is proud to serve the State of Minnesota and its communities through this CPV contract. We are committed to providing reliable, accurate, and culturally sensitive translation services that promote effective communication and accessibility for all.

Frequently Asked Questions (FAQs)

What is the Cooperative Purchasing Venture (CPV) in Minnesota?

The Cooperative Purchasing Venture (CPV) is a statewide program that allows eligible entities in Minnesota to leverage the state’s purchasing power. It enables cities, counties, school districts, and other organizations to use contracts established by the Office of State Procurement (OSP) for state agencies.

Who can participate in the CPV?

Eligible CPV members include counties, cities, towns, townships, school districts, and certain tax-exempt, non-profit, and charitable organizations.

What are the benefits of using the CPV for translation and interpreting?

The benefits of using the CPV include optimized budget efficiency, streamlined procurement processes, and support for sustainability goals.

How does the CPV help with budget efficiency?

By aggregating purchasing power, the state secures competitive pricing, which is then passed on to CPV members, resulting in cost savings.

What does INGCO International offer through the CPV contract?

INGCO International offers a comprehensive suite of written translation services to Minnesota state agencies, counties, cities, school districts, and other approved organizations.

What types of translation services does INGCO International provide?

INGCO International provides government document translation, website and digital content localization, community outreach and engagement materials translation, healthcare translation services, and educational material translation.

What types of interpretation services does INGCO International provide?

INGCO International provides government interpreting services, face to face interpreters, in-person interpretation, over the phone interpreting and on demand interpreting for the State of Minnesota.

Who are INGCO International’s “Wordologists”?

INGCO International’s “Wordologists” are their team of professional linguists who are experts in their respective fields, with a deep understanding of language, culture, and terminology.

What makes INGCO International a reliable translation provider?

INGCO International has experienced “Wordologists,” a commitment to quality assurance, technological proficiency, and a focus on client needs.

How does the CPV streamline procurement processes?

The CPV simplifies the procurement process by allowing participating entities to use pre-negotiated contracts, avoiding the complexities of managing individual contracts.

Under what legal framework does the CPV operate?

The CPV operates under the authority of Minnesota Statute § 16C.03, subd. 10.

24/7/365 Availability and Rapid Response: We understand that interpreting needs can arise unexpectedly.

• • Our services are available 24 hours a day, 7 days a week, 365 days a year, ensuring that state agencies can access interpreters whenever they are needed.
  • We have systems in place to respond to and fulfill requests promptly, minimizing delays and ensuring efficient service delivery.
  • Contact your manager or email the INGCO team for help!

Translation and transcription services benefit all business types and industries. Some key industries include marketing, communications, event planning, human resources, manufacturing, agriculture, and more. By incorporating translation and transcription services, your business can choose from a wide range of opportunities to reach a targeted global audience. Let’s explore the difference between translation and transcription services and how each service can benefit your business.  

This blog will provide several examples of when and how audio transcription services are necessary. Overall, the main goal is growing your business and gaining the loyalty of new consumers. Let’s evaluate the various strategies for achieving a global reach. 

What are Language Transcription and Translation Services? 

Transcription and translation services render a source language into the language that consumers of the target audience can understand. Translation is an updated version of the original written source in the desired language. Transcription is a written copy of the original spoken source in the desired language. Let’s take a closer look at the difference between translation and transcription services.  

Transcription Services vs. Translation Services 

What is the difference between language translation and transcription? They sound similar but serve very different purposes regarding language services.   

Translation services are your common written examples rendered in a different language. Transcription services are essentially speech-to-text. For example, you record a video for a meeting, but now you need to add closed captions or subtitles.  

Once you know the difference, you can focus your efforts on what is necessary for your business.  Even if you currently perform transcriptions in-house, a third-party translation provider can help your business increase its global success with proofreading, additional languages, or voiceovers. 

What are the Different Types of Transcription Services? 

You can approach transcription services and implement them for success in several ways.  

Why are transcription services necessary?  Let’s take a look at different types below.  

• Monolingual Transcriptions – involves taking an audio file in one language and providing the text in that same language (speech-to-text).  
• Bilingual Transcriptions – requires transcription in two different languages. This is where you transcribe the source language via monolingual transcription and then translate it into an additional language. 
• Multilingual Transcriptions – You have the best opportunity of reaching a global audience with multilingual transcriptions. By translating monolingual transcriptions into several additional languages, your organization can communicate the value of your products and services clearly and accurately to multiple audiences around the world.  

• Interpreting and Transcription – when utilizing live interpreting services, it is recommended to also have transcriptions for the interpreting services. For example, you hire an interpreter for a meeting and then will have the spoken words transcribed for meeting notes on the record, ensuring the target audience understands the presented material. 
• Translation and Transcription – Transcription services also translate transcripts into the target language. If there is a transcript of an audio file, you can translate the transcript into a different language.  
• Timestamp Transcriptions – used when you have specific timing for transcriptions, like subtitles or closed captioning. This makes it easy for a listener or viewer to locate exactly what is said for each section of a video or audio file.  
• Verbatim Transcriptions – involves an identical word-for-word transcription. A transcriptionist will type out every word in an audio file. Even if there are errors or repetition, the final transcription will include every single word.   
• Edited Transcriptions – Similar to verbatim transcriptions but it is edited after real-time to remove extra sounds and distractions. Also, an edited transcription corrects any grammar errors to ensure the message’s meaning is clear.  

• Video Transcription –The need for video transcription is becoming increasingly popular. The main reason you need to turn your video’s audio into text is to make it easier for your audience to follow what the speaker is saying when watching. An online video can reach all different parts of the world, and not everyone will have the same comprehension level of spoken audio or sound available to them. Adding transcription allows a viewer to read the words to ensure an impression is left even if sound is unavailable because of digital capabilities or hearing impairments. 

These are just a few examples of what transcription services can do for your business. It is important to mention that transcription services can be customized to your needs and wants, even if you do not see what you are looking for in the list above. Hopefully, you are already creating some ideas for transcription projects, but if not, let’s move on to other uses for these services to perhaps inspire you.  

Professional Transcription Services Can Benefit Several Industries  

Providers of professional transcription services have the required training to complete the work effectively. It is not a simple task for someone to perform, especially when it involves multilingual transcriptions. A wide range of professions, industries, and organizations request professional transcription services. Therefore, it is important to understand the areas you may benefit from professional transcription services as well. 

When Do You Need Professional Transcription Services? 

Next, let’s explore when you might need to use transcription services. Accuracy is critical, so do not sacrifice quality no matter when and where you are utilizing transcription services.  

Conferences and Business Transcriptions  

When most people attend conferences, there is so much going on it can be overwhelming. Here, transcription can add inclusivity as an element to the conference and general information retention. Also, transcription allows you to share the information with other individuals who could not attend the event. Business transcriptions are a great way to record important meetings, especially if they pertain to significant business decisions. 

Press Conferences 

Many businesses hold press conferences to launch a new product or service. Transcription services give you a chance to record all the details of the event. 

Lectures or Presentations 

Lectures and presentations should be at the top of the transcription list for referential access and record-keeping. A lecture or presentation transcription is a way to provide support to individuals who are Deaf or non-native English speakers because they can go over the information that might not have been easy to follow at the time.   

Voice Overs and Audio Recordings  

Similar to lectures, voice-over content requires transcription services for closed captioning and subtitles when transcribing audio. 

Interviews  

Interview transcriptions are important because you can clearly understand which speaker is talking. It can be difficult for someone to follow a discussion between two or more people if it is not their native language. Whether your interview is in-person or remote, keeping a record of interviews is how to remember the interview’s integrity. Interview transcriptions are guaranteed to provide accurate information for your audience instead of a simple summary being subjective or not entirely accurate.  

Legal Transcriptions 

 Does your company hold legal proceedings or get involved with any legal matters? Accurate record-keeping here is key. Legal transcriptions are important if your company is involved with any trials, hearings, or other legal events. For example, when you need to review the facts of a hearing or are preparing to present a case, legal transcription services can be beneficial.   

Medical Record Transcription 

A significant way to recommend transcription services for hospitals or healthcare providers is to offer medical record transcriptions. This is especially important when a patient does not speak the same language as the healthcare provider. Medical transcriptions document all details of the patient’s diagnosis or treatment plan. As a result, medical record transcriptions have a significant impact on insurance claims. Additionally, medical record transcriptions are used as evidence if the hospital or medical professional is in trouble for not providing the proper treatment and care.   

Multilingual transcription services can be used in the above examples when multiple target languages are involved. Once you know where and who you want to target, localize your content to that audience or geographic region.  

Multilingual Transcription and Localization of Content: Keep the Intended Message Right! 

Your business can reach a global audience using multilingual transcription services. With this professional service, you can avoid having your message misunderstood by your target audience. Here are a few essential benefits for your business when incorporating multilingual transcription services. 

Accurate Transcript 

Transcribing audio and video content and translating it into multiple languages need to be accurate. Localization ensures that the intended message remains the same for every culture and geographical market. Proper transcription requires the use of experts and professional translators for 100% accuracy. Google translate or other machine speech-to-text functionalities can only capture what the artificial intelligence (AI) can understand. The AI tools cannot pick up anything that shows emotional or social cues. This is why having a human behind the services is critical to keep the target message and sentiment accurate for your brand. 

Team of Professional Linguists 

It is important to invest in services that invest in your business and the integrity of your goals. Therefore, even for the smallest audio and video files, the transcription contributes to something more significant. Believing in your business and the people it serves, your professional language services team supports you and helps protect the meaning of culture.  

Cultures have different nuances, needs, expectations, dialects, meanings, and more. Expert translators and transcribers understand unique cultural and linguistic needs through localization. This saves you the trouble of researching or worrying about how your message is coming across to a different audience.  

To be effective in reaching a new target audience, keep them top-of-mind when developing and translating content for their consumption. In all cases, do it correctly the first time to instill trust and loyalty in your clientele by utilizing reliable human transcription and translation services.   

Using translation and transcription services demonstrates your brands’ time spent to understand your audience, who they are as a people, and their culture. Consideration and understanding of this topic will set you up for success when reaching a global audience. INGCO International’s expert transcriptionists can help be your guide through this process. 

INGCO’s Multilingual Translation and Transcription Services 

Are you ready to explore multilingual translation or even same-language transcription services for your business? Your primary source is INGCO International for professional translators and transcriptionists. We have professional translation services tailored to your industry. We also provide transcription services for live or recorded messages. INGCO International is the right solution to get ahead of your competitors and stand out amongst consumers. We offer a free consultation and can answer any questions you may have.  

Through multilingual translation and transcription services, our goal is efficiency and human-produced quality work. By managing the skills of our translators to the needs of your project, we safeguard the integrity of your company’s confidentiality.   

Connect with a specialist and request a quote today! Transcription and translation services are how you build your brand for the bigger and better goals you have for your business.  Explore how you can reach new places and people with the right translation services.  

Contact us now to get started, don’t wait!  

Before we know it, 2022 will be coming to an end. Individuals in finance, management, marketing, HR, and sales are preparing their 2022 year-end spending reports. Whether you are responsible for your department budget or not, you understand how much you spend and what you spend it on impacts your business. As you prepare for your 2022 end-of-year wrap-up, let us explore how to optimize your Q4 budget using translation services. 

Review and Compare Last Year’s Expenses  

It is best to start by reviewing and comparing last year’s expenses with the current year. What was your most significant expense? On what costs did you cut back? Were any acquisitions, mergers, assets, vendors, or resources different from last year? Did you stick to your budget, or did you overspend? To plan successfully for 2023, you must take time to examine and compare year-over-year spending. While the examination process will take some time, it will make you more efficient in budgeting future expenses.  

End-of-Year Budget Spending  

Once you have evaluated and reviewed your budget, it is essential to determine how much money remains for this year. If your budget still has room for additional expenses, you need to decide what sector of your business can benefit from the extra cash. Keeping a sum of unspent money in a department’s budget could jeopardize the allocated funds for the following fiscal year. First, check if you need to invest in your company’s marketing efforts or employee training programs. If so, plan to optimize your remaining budget by determining what resources are required for these investments. For global or multi-cultural businesses, ensure your marketing and training materials are offered in multiple languages for diversity, equity, and inclusion purposes.  

Optimize Marketing and Sales Efforts with Language Translations 

Who are you targeting and reaching with your marketing content? If you are in a position to be international, increase your sales by expanding your global presence using content translation and localization. Content translation will increase inclusivity and access to your products and services, especially when done intentionally. 

If you are already translating your content, consider any feedback you have received about your translations that can help your team improve results. Any positive or negative feedback can help you determine what is effective and what needs to be optimized. Using artificial intelligence translation products does not capture cultural nuances or phrases. Some machine word-for-word translations do not have the intended meaning of your business’s message. It is essential to include professional translation services in your budget if you are to be effective with your global marketingefforts.  

Establish Business Goals for the Upcoming Year  

Finally, establish a list of business goals to apply within your organization. Create a marketing strategy, organize a list of your target audiences, and prepare for the different language projects that will benefit from translation services.  

Budgets are best spent when they are organized, planned, and executed along with a sound strategy. Once you have your list of business goals, your next step is to partner with a qualified, efficient language services company (LSC)– like INGCO International and execute a successful global strategy as partners.  

Invest in the Success of Your Business with INGCO International  

Proper budgeting of expenses is the start of every successful business. Adding translation services to your end-of-year and 2023 budget will help your company expand its global audience, leading to better brand recognition and increased sales. INGCO International is available to partner with you on any translation project in over 200 languages.  

Contact us now to get started!  

America’s midterm elections are right around the corner, and millions of citizens will be heading to the voting booths. Political campaigns are being presented around cities across the United States, and politicians are informing constituents of their future goals. The United States is one of the world’s most racially and ethnically diverse countries. With all the different cultures and languages in the U.S., politicians are finding ways to reach all potential voters in their respective preferred languages.

In the US, federal law requires language assistance for voting and political campaigns, known as the Voting Rights Act, for over 300 demographics. This ensures that the law will be pursued even if a voter doesn’t ask for a translation service because they don’t speak English.

The law supports non-English speaking Americans with the opportunity to engage in the political system and learn about their voting rights. Politicians and political groups prepare their messages in multiple languages to inform non-English speaking citizens of their political stances and goals. A translation service can be a critical component of their campaign strategies.

What Are Translation Services?

Translation services include the processes of changing written information from one language to another. Written information, whether on paper or in digital form, is subject to translation services when required.

Depending upon the county or state the politicians and public interest groups are doing business in, the law mandates translations in multiple languages during political campaigns. This may come in the form of subtitles for commercials, translated scripts, or translated flyers and handouts.

Translation Services for Political Campaigns

Voting rights are an essential component of every campaign.

If we look at Orange County as an example, they provide translated and bilingual materials in Spanish, Chinese, Korean, and Vietnamese.

Although some voters may not request document translation, it is a federal law that mandates certain areas, like OC, to prepare themselves for such an occasion.

The Voting Rights Act prevents these required counties and states from denying misinterpretation or shortening of literacy materials and has a long, important history. It is why counties like Orange County must provide accurate and exact translations of materials up front.

Demographics play an important role for the Voting Rights Act and it is vital to know how a political campaign needs to provide materials in several different languages.

The demographic must meet one of two criteria:

•  10,000 people within that population speak a language other than English
• More than five percent of that population speak a language other than English

Translated Campaign Posters & Flyers for Elections

Document translation serves not only the federal or state levels, but also grassroots organizations like the League of Women Voters, who aim to reach as many voters as possible through advocacy, education, and litigation. The League of Women Voters emphasizes the importance of increasing accessibility to the electoral process for multilingual communities.

Not only are they empowering voters through translated flyers, but they also promote other essential voting information centers such as websites available in other languages. The process of translating flyers, websites, handouts, and ballots is an important and necessary part of each campaign that must be perfectly curated.
Politicians and public interest groups must also reach their intended audience regardless of the preferred language. For this reason, translating websites into multiple languages and getting their message across while incorporating appropriate cultural nuances can be achieved with an expert translator.

Interpreting Services for Political Candidates

What is the difference between translation services and interpreting services?

Translation services deal with written documents, whether physical or digital. However, interpreting services are used for spoken word. It may be something political candidates and public interest groups need to consider when planning political rallies or other campaign events.

An interpreter must be perceptive, sharp, and on-point, to decipher and convey emotion, cultural nuances, verbiage, tone, and even humor in a live setting without hiccups or errors, especially in professional settings.

For political candidates or groups like The League of Women Voters, live interpreting happens during rallies, door-to-door campaigning, speeches, and anywhere multilingual communication is needed.

Interpreting helps citizens who require knowledge in their native language to obtain voting information, register to vote, and learn how to help their community prosper.

The Importance and Role of Language Services

The role of language services during political campaigns is important, not just for the candidate but for organizations helping to get their messages across.
During periods of political turmoil, it is imperative to refer to the Voting Rights Act. As we recently learned in the heated political climate of 2020, where voting booths shifted to voting by mail seemingly overnight without the proper translation or interpreting options required by law.

Not only is it required to provide language services, but it helps the democratic process. In other words, everyone must have access to all required documents, ballots, ballot boxes, and voting machines, in the languages requested.

Communicate with Your Community in the Right Language

Are you a political candidate or public interest group that is interested in language translation services? INGCO International can help you effectively communicate your message and engage with your entire community. INGCO helps to ensure that all information is translated efficiently and accurately. Also, if an interpreter is necessary, INGCO provides them for all speeches and other events to help inform voters of your political platform.

The importance of communication is essential and even more so in a crucial time such as voting day. Make every effort to engage with the entire community by providing a connection in the right language. INGCO International promises a successful strategy to reach every citizen in their own language.

Contact INGCO International and see how their language obsessed, hard-working Wordologists℠ can help transform your campaign.

Businesses can communicate with any audience in the world thanks to technology. As a result, many organizations are expanding globally to grow. But how can companies achieve global success? Onboarding a language services provider for proper translation, interpreting, and localization is one of the first steps in developing a sound global strategy. INGCO International provides the right Wordologists^TM to assist your business in communicating in other languages.

Translation and interpreting services are routinely used in the global marketplace as countries, cultures, and people interact worldwide. What was once dominated by one language and group per business space, now consists of multilingual access points and increased demand for competition. This means potential growth and higher return on investment (ROI) for your business. Allow us to teach you the INGCO Way and hiring our Wordologists^TM will be the smartest business decision you make to expand your business globally.

What is a Wordologist^TM?

“Wordologists^TM,” as we coined it, are INGCO’s language-obsessed word nerds who provide unmatched accuracy and cultural fit for even the most difficult translation and interpreting challenges. You might be wondering, why not use “translator” or “interpreter” to describe who they are and what they do?  Our Wordologists^TM are what set us apart from every other language service. The key differentiation is that our translation and interpreting services are done by humans, not robots or Artificial Intelligence.

Our Wordologists^TM obsess over every detail of your content to ensure accurate and culturally nuanced translations to convey the right meaning behind your words. We realize trust is an essential factor in the translation and interpreting process, and we work diligently to remove any uncertainty surrounding your projects.

Wordologists^TM professionally blend the science of translation with the magic of localization to produce content that looks and feels like it was originally created in the target language. We have dedicated Wordologists^TM in over 200 languages, so we can turn around projects faster and with better precision than anyone else. No waiting in a queue or on a team to get to your work – we know how important it is to stay on track and immediately give your consumers what they need.

How Can Your Translated Content Benefit from Wordologists^TM?

Let’s learn more about what Wordologists^TM do and how you can benefit from their work.

Improve Your Global Reach with Accurate Translations: Our business goal is for you and your business to succeed. Your company has much to gain from expanding to a larger global audience. However, getting it right the first time is imperative. Consumer trust is not easily earned (but is easily lost), so your translations and interpreting need to be spot-on. Trust us, once out there, it is hard to take back errors and still have the loyalty of your consumers.  accuracy and quality must be top priorities – which is what our Wordologists provide.

We build teams of Wordologists^TM specific to your language projects. We like to think of them as linguistic superheroes. Our Wordologists^TM teams are comprised of up to 10 different language specialists working in tandem to create masterfully crafted messages specific to your target language and audience. The INGCO Way guarantees your messages to be consistent, accurate, and on-brand in any language.

Improve Internal Training, Corporate Communications, and Inclusion Goals

INGCO’s Wordologists^TM are not only used for consumer-facing projects, we also help with your internal documentation such as training manuals, procedures, messages from leaders/CEOs, meetings, operations manuals and diagrams, employee handbooks, and sales training materials and presentations to ensure everyone in your organization can receive your message and feel part of the team.

Wordologists^TM Can Connect with Every Culture

We take the time upfront to carefully understand your brand, specific goals, objectives, and target audience(s). We then thoroughly examine the target languages to which you want your content translated to understand the cultural nuances. Unfortunately, many companies skip this step, which could prove costly and potentially offensive depending on the culture.

For example, suppose you want to translate a marketing campaign into Spanish, and someone on your team speaks the language; however, the Spanish-speaking employee is from Mexico, and the audience you are trying to reach is in Spain. Having your team member translate the material might sound like an ideal way to save money, but do they understand the unique cultural and linguistic nuances of the European Spanish dialect? Probably not.

There is an inherent risk of not investing in proper translations and interpreting. INGCO is here to help you quickly, seamlessly, and accurately connect your business with the world. We offer Wordologists^TM in over 200 languages so you can prioritize your other business needs and let your team get back to doing what they do best to maintain your organizational efficiencies.

Creating Content with the Touch of Wordologists^TM

When our Wordologists^TM come together to prepare your material the INGCO Way, global success is right around the corner. Your team can focus on other business goals, your material and brand are consistent and professional in every language, and your clients and prospects continue to grow and engage with your brand. When you open up your company to the world, you break down barriers you may not have even known existed. So go ahead and create your content and develop your global strategies – then contact INGCO. We will be here to assist with translating and interpreting services to help you accomplish your business goals.

INGCO International Overcomes Language Barriers

Your brand deserves a global arena, and your staff deserves to understand their company’s documentation. INGCO International helps you overcome linguistic challenges so you can speak to audiences in their language to show you care.

Ready to find your voice and speak to the world? Contact us now to get started. There is no other way to go but The INGCO way!

Video communication is everywhere and is becoming one of the most preferred methods for consumers to receive information and for companies to provide information. Videos are more engaging than just reading a document, and studies show that individuals retain information better when they view a video versus simply reading.

Many videos are professionally filmed, including advertising and training media. Alternately, videos may be shot simply on a phone or tablet and uploaded to social media platforms. Regardless of the video’s origin, many different media platforms exist for businesses to upload and for consumers to watch videos. While these platforms have been made user-friendly for do-it-yourselfers, that doesn’t necessarily translate to a well-produced end-product. This is even more true when it comes to video captioning. Remember, your video content is a reflection of your brand and image. Therefore, it makes sense to do it professionally if you’re going to do it at all.

What is the point of producing a beautiful video if only a fraction of your audience can actually understand it? Showcasing a product or service with captioning in multiple languages extends its reach to a broader audience cost effectively – enhancing your initial marketing investment ROI. If you’re producing videos for employee training or other educational purposes, captioning lets you reach broader groups of people who need this information to perform their jobs effectively and safely.

Whether you are the head of the HR department, the marketing leader, or leading another key functional area for your organization, let’s explore the benefits of captioning services for your business and why this service is vital to increasing your global reach and accessibility.

Why You Need Captioning Services for Your Business

Accessibility and Greater Global Reach — Videos are not difficult to create, but making videos that are accessible to a broad audience can be challenging. Most videos are produced in only one language for one target audience. Video captioning increases accessibility to multiple segments of the population, and enhances your global presence by providing captioning in various languages. Think of the opportunities that will unveil themselves when you open your business to the world.

Ensures Proper Employee Onboarding, Training, and Inclusion – Local, global and remote workforces need training and other HR content in multiple languages to ensure proper onboarding and understanding of policies and procedures. Video captioning services help your diverse internal teams acclimate quickly to their roles and become productive, informed, and included members of your organization.

Reduces Strain on Your Team – Your team already has a full plate producing original video content for your team to meet marketing deadlines. A professional video captioning service reduces the strain on your internal teams by removing the transcription, translation and additional video editing required to produce quality videos.

The Risks of Executing Captioning Edits Yourself

Time – In order to provide captioning in various languages, you must invest time to recruit, cast and hire voice actors, scribers, and multilingual individualswho speak various target languages. A professional service already has these resources available and ready to deploy.

Effort – Once you have external resources on board for your project, you still have the added work of compiling multiple videos of the same content in different languages.
A professional service manages this effort, allowing you to focus on other priorities, such as making other original videos for different purposes.

Budget – You’ll spend more money recruiting, interviewing, and onboarding resources and creating multiple versions of the same video in separate languages. Add to that the cost of employee time to manage this recruitment and your investment becomes even greater.

A professional captioning service has expert linguists in multiple languages ready to jump into your project. As a result, they can produce high-quality captioning in various languages using your original source video, reducing the need to create a new video in each language.

How Video Caption Services Work and the Production Process

It is important to understand how video caption services work. At first glance, captioning may seem simple or intuitive, but the production process is actually complicated and involves technical organization and skills. A professional production team understands various source file types, software, and how to best handle the original content, in addition to transcribing and translating for video captions. Once the initial process is complete, the captioning is uploaded to the video file, fit to the screen and timed to precisely match the cadence of the video. This is both an art and a science. When translating from English to other languages, for example, the translator moves from a relatively compact language to one that might require several more characters. Determining how to insert this content into a caption and retain the proper translation, timing and cultural nuance requires expertise and care. If this step is not done correctly, your audience will quickly become confused. Imagine the repercussions if the captioning for a training video on how to use production equipment is not matched to the appropriate section of the video.

The actual video captioning process is :

1. The script is written in your native language.
2. Once written, it is translated into the target language(s).
3. Finally, the content is matched frame for frame with the timing of the video. This step is crucial to ensure that the captions are at the proper time and pace to match the speed of the video.

The captioning process is both complex and precise. Hiring a professional captioning service will ensure that your videos convey your message appropriately and correctly.

How to Maximize Video Engagement with Captioning Services

Today’s society wants instant gratification, so if your video has to be put away for later, you can safely assume the audience will not return to it. Unfortunately, this frequently happens when a viewer wants to watch your video but is in a public place without headphones. By providing captioning, your videos can be viewed anywhere — with or without sound.

AI-Generated Captioning Services – The Good. The Bad. The Ugly.

Some free or low-cost captioning services use artificial intelligence to generate captioning for videos. What might seem like a bargain often ends up increasing your costs to revise and correct AI captioning errors.

Here are some significant components of AI captioning that are often overlooked:

• Inaccurate Caption Translations – There is an auto-caption option during the upload process, but the AI often makes mistakes and does not accurately or thoroughly translate everything for the captions. If you aren’t a native speaker, how will you know if the translation is correct before sharing with your audience?
• Restricted Use –Some free AI platforms have limitations and restrictions that make them inadvisable for business use. Read the fine print.
• Copyrights –A professional service will protect your work from copyright infringement and help you navigate legal requirements. A simple post on social media may become problematic if you do not know all the ins and outs of copyright rules or rules for your content, audience, target language, etc.
• Lack of Audio Translations – Even if a platform automatically transcribes captions for a video, it does not auto-transcribe or translate the video’s audio into different languages.

Types of Video Captioning

Now that you better understand video captioning let’s discuss the different types.

Offline captioning happens behind the scenes, essentially like it sounds. The captioning is done before the video is published.

Live captioning happens during a live video. This is a form of transcription, and can occur remotely or directly onsite, depending on the host location. If you live stream or host webinars as a company, you can use a professional service to transcribe live content as it happens. There is obviously more pressure in this environment because just as you want to get it all right the first time verbally, the same is true of captioning. You can mitigate errors by using a professional captioning service.

Why Should I Hire a Professional Video Captioning Service?

Investing in captioning services will produce a higher return on investment (ROI) because:

1. Professionals who specialize in these services can do it faster, more efficiently, and accurately.
2. They take your original video files and produce the additional content you need in your target language, reducing the need to produce multiple voiceovers of the same content, which can be cost prohibitive.
3. They save your company and team time and money and offer peace of mind that the captions are on point, translated accurately and appropriately, and timed precisely to the video.
4. They ensure that the translations are culturally sensitive. An essential point to remember when translating content is that every culture has unique linguistic needs and nuances. Regional differences also exist that must be taken into account. A professional service will know exactly how to accomplish these subtleties in the translation process that a non-professional or AI will not capture. Whether your videos are educational, entertaining, informative, promotional, or all of the above, your business will be more successful with the help of a professional captioning service.
5. They ensure that your videos are accessible to your viewers from beginning to end. In today’s corporate environment, Diversity, Equity, and Inclusion (DE&I) is a top priority. Adding translated captioning to videos opens many new business possibilities to reach and engage new audiences and become more inclusive of diverse and underserved groups. Understanding the benefits that proper captioning services provide to your business is a significant first step toward achieving these goals.

INGCO International Can Help

INGCO International is here to help with all your video captioning projects. We are language experts, highly experienced in this form of communication. We understand how to properly and professionally execute your captioning projects to make your videos more inclusive and broaden your reach.

We use human matchmaking to pair you with the right linguists and experts for your projects. Our Wordologists^SM, versed in over 200 languages, are “language geeks” who obsess over the quality of their translations – down to the most minute details. We ensure your content’s integrity, brand, message and culture coexist across all of your messaging.

Not only do we care about helping you produce the highest quality content, but we also care about your business results. We take the time to understand your needs and business objectives up front, so that our translated and captioned work reflects your voice and intent. Our quick, efficient, and accurate team brings the human element to your project to ensure accuracy and cultural relevance.

Why Wait?

INGCO International’s multilingual captioning services can help translate your work into over 200 target languages for video accessibility.
Get started today

Your marketing team has just produced a beautifully designed, first-class sell sheet to send to your customer base. It has the perfect images, the perfect captions, and the perfect message — all in English. The one thing you didn’t think about — your global audience. How many prospective customers will never see your message because you’ve failed to translate the content?

Global Brands Need to Speak Global Languages

Simply put, your business has sold its products and services effectively in the U.S. Now, you are expanding your geographic boundaries. However, none of your sales or marketing materials are ready for this global audience. Fully translated documents are not a nice-to-have; they are a must-have to expand globally. Ensuring a good customer experience is essential in today’s economic climate. Properly translated materials help achieve this goal. But, there is more to this work than meets the eye. First, what do we mean by “proper?”

Proper translation means:

• translating your documents accurately while addressing the nuances of each culture
• ensuring that brand integrity and voice are maintained throughout the document
• editing all embedded images with appropriate translation

Working with a company that can not only properly translate your copy and embedded images but also has experts on staff to recreate your documents (as initially designed) helps your brand reach new audiences and leads to new sources of revenue.

When you translate your business’ marketing documents, brand images, website and more, you enhance your company’s content strategy to:

1. broaden your global audience,
2. improve the customer experience, and
3. reduce the risks that stem from improperly or non-translated documents

Multilingual Translation Use Cases

Website Translation
Website translation and translation of other online content now represent a significant part of translation services for businesses. Regardless of your company size, there are many benefits of translating copy and embedded images on your website or in social media graphics into multiple languages. Engaging your global visitors with appropriate content opens new doors, keeps non-native visitors on your site longer, and improves SEO and your company’s brand awareness in these languages and countries.

You should also consider translating the following materials into languages other than your native language.

External Documentation

• PowerPoint presentation
• Marketing and advertising (social media graphics, website carousel images, emails, newsletters, videos, tradeshow signage, and displays)
• Brochures and pamphlets
• Thought leadership pieces (white papers, case studies, ebooks)
• Technical documents
• Press releases and other corporate communications
• Catalogs
• Other forms of graphics and visuals where you might use an image with embedded text
• Product descriptions and instructions
• Sales presentations

Internal Documentation

• Employee handbooks and benefits package
• Training manuals
• Internal presentations
• Operations manuals and diagrams
• Sales training materials and presentations

Preparing for Content Translation

Content translation involves taking your content and translating it sensitively and relevantly for a certain region, culture, or audience. This is known as localization. To ensure the best outcome, there are steps you should take prior to engaging a language services partner.

The following process outlines the primary steps to help you prepare your material.

1. Identify and research your target audience(s).
Understand what is expected of your business from prospects in your target regions. This is likely to differ from your domestic target audiences. Additionally, research the cultural nuances of these target audiences. Later in the process, this information ensures that translated content appears appropriately. It’s important to not make assumptions about a culture or language when translating content.

2. Prepare your content based on your research but with subsequent translation in mind.

Here are some points to consider:

• Why are your services a good fit for an audience in a different location?What’s different from your home country that you must keep in mind? How do you want to communicate these messages through visuals and text?
• How can you use your answers from question one to target localized areas, populations, or individual clients? Include these points in your marketing and document translation plans. For example, are there images you’ve selected that would be fine for some cultures but offensive to others? Are you using the appropriate currency symbols, date layouts, etc.?
• Once you start designing, remember that everything will eventually require translation. For this reason, you should leave sufficient white space in graphics for text layout adjustments in the target language (see graphics and text considerations below).
• Choose Unicode fonts that include special characters so the translator can use them when necessary.

The Translation Process

A professional language services company receives your files (in your native language). They will meet with you to ensure they understand your goals and then will get to work. A professional language services company ensures accurate and culturally relevant translations that will retain your original meaning and resonate with your target audience. Often, they will enhance your content by providing additional relevant cultural information to you during this process to improve your messages.

With presentations and any desktop publishing images with embedded content, the language services firm strips out the existing language replaces it with the targeted language, ensuring not just accurate translation, but in the case of images with embedded text, also physical “fit” within the image’s confines. This is particularly important when translating from English, which tends to be a more compact language than others.

Expertise in marketing collateral, desktop publishing and the target language/culture is essential to appropriately arranging content within the confines of the original layout. For example, in one language, one or two words may be all that’s needed to explain a concept, while in another, you’ll need five or more words. In the German language, for example, many nouns are joined to make a very long word! Also, don’t forget that your target language may read right to left and not left to right. This is why enlisting the help of a professional language services organization is critical.

Cultural nuances and translations also affect your document’s original layout or design. Remember that an image may need to be replaced with a more culturally appropriate one.

Why Use Professional Translation Companies?

Given the complex issues related to translating text and graphics while maintaining brand identity and voice, cultural sensitivity, layout and design, using a professional translation company with layout and design expertise makes so much sense. Professional language services companies stake their reputations on the proper translation of native documents. Finding a translation company that also has expertise in layout and design makes your projects run smoothly and more efficiently. These companies work with multilingual content projects every day and do it better and more cost-effectively than you might do by hiring contractors, advertising agencies or relying on bilingual employees.

Design Follows Translation

Due to the reasons cited above, a professional language services company knows that the translation comes first and then the design. They focus on quality translation and correct terminology for your particular business, as well as specific diacritical marks – paying special attention to how numbers and currency, for example, are displayed for the dialect. The company then returns the newly translated and designed file to the client for distribution.

File Formats and Page Layouts for the Translation Process – Working with Translation Experts

Page layouts and graphic design are the starting points for your digital images. Your graphics team has the page layout skills in Adobe Photoshop, Adobe Illustrator, Canva and Adobe InDesign software to create your content. These file formats are universally accepted and accessible. However, your team must also remember that translating the embedded text in any image or graphic element is just as important as translating the document text. It’s a best practice to provide the original InDesign file, not a PDF or other non-design format. Your translation team will work within your original design file to embed translated copy. Providing the native graphic files for visuals in addition to your InDesign file is a bonus step you can take to shorten turnaround time.

Why Should Your Business Consider Multilingual Publishing?

You’ve already read how translating content from your native language into multiple languages can increase your global reach and brand awareness. Multilingual publishing capabilities will incrementally improve your brand reach and foster ongoing awareness in countries where you wish to do business, leading to increased leads and repeat customers.

Costs of Doing the Work Yourself

Of course, you can always bring the work in-house, but here are some things to consider:

• Time: How long will it take you to complete multilingual translations of documents yourself accurately
• Resources: Do you have the in-house resources to translate content into multiple languages?
• Budget: How much will it cost to hire in-house resources?
• Brand Embarrassment: Will you miss an essential nuance or concern because your cultural knowledge is incomplete – thereby causing damage to your brand? How do you know you’ve done it correctly?

When considering the potential ramifications of even one of these costs, you can’t risk not having translation done professionally and accurately.

Top Reasons to Hire a Professional Translation Service

1. Investing in a professional translation service sounds like a low-priority expense, but it’s a critical investment in your future. The professional translation team ensures that your message is heard and understood in every content piece, whether in print or online.
2. Increasing your global reach in a customer-friendly way builds your credibility and trust in your brand. An expert language service company will maintain this credibility with meticulous translations.
3. No sales mean no business. Targeting as many ideal customers as possible – in their native languages, sensitively, and in a nuanced, culturally appropriate way, will ultimately pay for itself. This is the purview of translation experts.
4. You and your team are already fully occupied creating your brand, marketing content, and services. A professional translation service will manage the finishing work on your digital and print documents because they understand the nuances of different languages and will meet with you to ensure they understand your industry, and your business goals and objectives.
5. Professional translations improve your turnaround time and speed to market. Because of their proficiency, professional translation service companies actually reduce costs versus doing it yourself. These companies have certified linguists that ensure accurate, efficient translations, plus layout and design experts to bring the newly translated material artfully into the output file.
6. A professional translation provider has the editing skills needed when checking the translated content. As the final task they do for you, a professional service ensures that there are no missing items, formatting errors, incorrect or missing hyperlinks, etc. The result is a perfectly re-created and culturally translated content piece. This allows you to concentrate on running your business.

A Great Investment for Your Business – With Added Benefits

Expertise
Multilingual digital document translation is a technical process requiring software training and design expertise. These professionals offer the best of both technical and layout skills as well as translation skills and language proficiency to provide a well-rounded service offering. They offer efficiency and timeliness in finalizing your documents, allowing you to focus on other business priorities. In business terms, this combined expertise optimizes your investment.

No compromise
A certified professional translator understands the ins and outs of both the technical processes/software and the human side of translation processes. Using a professional service ensures that you’re not compromising any sense of visual or written consistency, or formatting once the translation is complete.

Quality
A professional translation services company will double-check translation accuracy and formatting to ensure that their work has left no information untranslated or misinterpreted. The benefit of working with a professional translation service is quality. You cannot receive the same level of quality using search engines, Google Translate, native speakers, or friends who speak the language!

Translated Materials and Documentation Help Your Business Advance

You’ve spent years honing your brand and go-to-market strategy – now it’s time to expand your reach to engage potential customers geographically. A professional translation service ensures the customer experience in other languages and dialects is accurate – anything less may have negative implications for your business.
In a world where diversity, equity, and inclusion (DEI) are the day’s hot topics, your brand and content must be accessible to those who speak other languages. Engaging a professional translation services company is an investment that repays you in increased brand awareness, customer satisfaction, and long-term ROI.

INGCO International is your home for all your business document translation needs.
Translation work is complex if you want to get it right. Whether you need translation in one or multiple languages, you can trust INGCO’s dedicated team of expert human linguists (Wordologists^SM) to efficiently, and accurately translate and convey your message with the desired emotion that’s both culturally appropriate and on-brand.

We also work in every desktop publishing platform available – Adobe Creative Suite, WordPress, Canva, handwritten notes; you name it!

Global marketing is one of our specialties. We know that marketing and communications starts with a deep understanding of people – their culture, language, norms, and preferences. With that in mind, we’ve engaged some of the best and brightest translators and interpreters in the industry. Our linguistic specialists collectively speak 200+ languages and live in 60 countries across the globe, giving them first-hand experience, insights, and perspectives into the local markets you’re trying to reach.

Our linguists are the heart of the work we do, and they’re supported by innovative translation technology that helps them work efficiently and improves consistency across the work, ensuring timely and accurate translations every time. INGCO International is ISO-certified, so you’ll always receive the highest quality translations.

Ready to get started on seamless translations of your marketing content and documents? Contact us today. We’re looking forward to working with you on your global communication needs.