Are your advertising departments and marketing teams up to date on the latest trends in advertising? Do you collaborate with your teams to create quality content? How do you know if your target audiences view your advertising in the most professional light? These are just a few questions to consider when planning content for any audience. It gets even more complex for global companies and those seeking to reach new geographic or cultural target markets. 

Targeting audiences with different cultural backgrounds and languages not only provides an opportunity to bring your goods and services to a new group of people, but also demonstrates a dedication to diversity, equity, and inclusion (DE&I). Let’s explore ways you can translate your advertising content and reach global audiences.  

What is Advertising Translation? 

Advertising translation is the process of translating your advertising content into a specific language (or languages) to reach a target audience outside your company’s native language. For example, if you have advertising content created for U.S. markets in English but are now targeting a population in Brazil, you need to translate your content into Portuguese.  

The translation process is much more complicated and involved than you may think. The first step is considering what types of advertisements to translate for global reach.  

• Video – closed captioning, subtitles, voice-overs, etc. Translate audio and visual aspects of a video advertisement for accuracy and cultural nuances. 
• Print – translate any distributed physical, printed material into your target languages. Why waste time and money printing material if people are not understanding your advertising message?  
• Digital – anything posted to social media platforms, a website, an app, etc., should be translated.  

The Importance of Using a Professional Translation Service 

Aside from reaching your desired audience with material they can understand, translating advertising content with the help of a professional language translation agency is a critical factor in the success of your advertising and marketing efforts. Translating involves technical and linguistic expertise to get the job done right the first time. Once the original content is ready for both press and translation, an expert will translate the content while keeping your brand voice, tone, and message the same.

Additionally, in some languages, translation will reduce or add words or characters to keep the same meaning, while in others, some of your native words won’t even exist. This character fluctuation often impacts the layout of your graphics. A professional agency has a team of designers to assist with the layout and design of your newly translated content to match your original designed graphic.  

Wanting to get the work done in-house? Consider how long it took your team to create the original content piece. Attempting translation in-house may take double that time to translate it into an additional language on top of redesigning the layout. It is imperative you translate your advertising content efficiently and accurately the first time to not miss important deadlines, reduce speed to market, or lose credibility with your target language populations.  

Challenges of Advertising Translation 

Regardless of the original content’s language, challenges will still exist when translating it for any marketing or advertising campaign. Here are just a few challenges and considerations you want to think about before getting started with translating your advertising content for a specific audience: 

• Getting the cultural nuances correct. What may seem respectful or funny in one culture could be rude or offensive in another. 
• Avoiding “offensive content,” whether symbols, imagery, or text. Symbols could be very similar across cultures, but one mistake could cost you the entire campaign and audience.  
• Check your idioms at the door. For example, people in other cultures may not understand what you mean when you say things like “the ball’s in your court.” 
• Not accounting for different dialects. Don’t generalize languages across countries or groups. Different regions of the same country could speak different dialects of the same language with very different meanings! 
• Using localization  to encompass social cues, politics, demographics, history, and more. Translate your content with this cultural context in mind if you target an audience in a specific region.  

Investing in quality translation services for global marketing and advertising will help your company avoid these challenges. They take the same care and thoughtful consideration as you do with your original content pieces. Your translation services partner wants to see you achieve brand recognition and gain consumer loyalty from your target audiences.  

Best Practices for Translating Ads 

Translating advertisements is a great way to expand your global reach. Here are some best practices for translating advertisements to create successful campaigns:  

• Decide on your target geographic and cultural locations to identify what languages are used. 
• Understanding the translation process can be complicated and may involve a lot of research.  
• Know your timeline — from content development to publishing — and build in added time for translations.  
• Consider both cultural and linguistic contexts for international and regional audiences. 
• Gather all marketing materials and content you would like to have translated as part of the campaign (social media, press releases, etc.). 
• Rely on a professional translation service for accurate, culturally relevant, and brand-reflective translations. 

The INGCO Way – Quality, Efficient Translations for Advertising  

INGCO International is a leading expert in global marketing translation services. We specialize in multiple facets of these services – from translation and localization to layout, design, and more, so you can rest easy that your project is in great hands.  

Our goal is to build and keep your trust. Discover the INGCO Way and start connecting with new audiences around the world.  Contact us now to learn more and get started!  

It’s one thing to create marketing, PR, and internal communications content to set your business up for success. But when you need to customize this content for another language, region or culture, simply translating word for word can create confusion and miscommunication for your audience – and it can result in costly errors that delay your product launch, reduces sales and revenue, or disrupt the customer experience. Let’s look at what professional document translation services are and how you can benefit from thoughtful, experienced document translation.

What is a professional document translation service?

Professional document translation services employ certified translators who are experts in translating from one language to another. They have the knowledge and experience to capture the nuance of the source text, ensuring that the language used in the translated documents is accurate and sounds natural in the target language. Translation is not simply about replacing one word with another; it’s about accurately conveying the meaning of the source text in ways that resonate with native speakers.

How does document translation work?

When you work with a translation company, your document is assigned to a professional translator who is fluent in both the source and target languages. The translator will read through the document and capture the meaning of each sentence. They will then translate your message into the target language, ensuring all terminology is accurate and the tone of the text remains consistent with the original document.

Why should you use a translation company?

Professional document translators have the experience and expertise to ensure your translations are accurate and effective. Language Service Providers have the resources to manage large, complex projects, ensuring all translations meeting industry certification standards for all necessary documents. Translators take special care to maintain the integrity of your message as it’s translated across languages, while also retaining the brand voice and cultural context throughout, including idiomatic expressions, humor, and references specific to geographical areas. By hiring industry experts, you can feel confident that your documents will be accurate and on-brand, no matter what language is used.

What types of documents may need to be translated for businesses?

Conducting business in another part of the world is no small matter, especially when you’re attempting to keep your business standards and brand consistent across a global market. Here are some of the documents you might consider for professional translation to ensure accuracy.

Business Documents

• Contracts
• Corporate and Government Proposals
• Transcripts
• Employee Benefit Handbooks
• Financial Statements
• Marketing Materials
• Insurance Coverage Pamphlets

Legal Documents

• Mergers and Acquisitions
• Discovery Material
• Legal Briefs
• Intellectual Property
• Private Equity and Real Estate
• Tax Filings

When is a notary public or certified translation required?

Some documents need to be either classified as a “certified translation” or signed by a notary public to be considered legal. In general, financial or legal documents that require confidentiality, trust and high accuracy on behalf of all represented parties will need to be notarized. Within the United States, notaries are not authorized to officially certify translations. Instead, certified translations typically require the translator to sign a declaration certifying that the translation is accurate. Then, the translated document will be notarized. Certified document translations are often required for official purposes, such as when submitting documents to a foreign government. However, notarized translations often carry more weight in court proceedings and can be used as evidence in a legal case.

Some industries may also require certified translation services due to government regulations, such as to comply with safety standards like OSHA and manufacturing requirements. Such documents will require validation by a certified document translator who can provide a certification of authenticity and accuracy. The services of certified translators are extremely important for businesses operating in these sectors.

It’s important to engage a translation services company to help you navigate legalities and determine when your business will require certified translations or notaries.

INGCO International is your partner in professional translation services:

With a wide range of translation expertise, INGCO International offers you the highest quality professional translation service for your business. We have ATA-certified legal translators, court–certified interpreters, and project managers with deep legal translation experience who can deliver the timely, accurate and confidential translation services that you need to help your business thrive. You can feel confident that our document translators consider every aspect of the translation experience. From using the appropriate language and addressing cultural nuance to complying with industry standards and certifications, you can expect quality translations every time! Contact us today for a free consultation!

At INGCO International, we believe in preserving the art of language through interpreting and translating.

Our mission is to preserve the art of language through interpreting and translating. As Maya Angelou stated: “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”

Words are not just words, just like language is not just language. Maya Angelou touched the world in so many ways and her passing reminds us of the gift of her wisdom and how she chose to share it with the world.

We can never take the human out of language. This is why we strive for preserving the art of language though interpreting and translating.

Interpretation or interpreting is the facilitating of oral or sign-language communication, either simultaneously or consecutively, between users of different languages. Translation studies is the systematic study of the theory, description and application of interpretation and translation.

Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. Whereas interpreting undoubtedly antedates writing, translation began only after the appearance of written literature.

Interested in learning more about what we do, and why we do it? Get in touch with us now!

Get Your Global Game On.

With over 6000 spoken languages across the world, you need to work with a trusted provider when you decide to take your game global.

Going global doesn’t have to be scary. What is scary is throwing your content to the wind and allowing a computer to translate it for you.

At INGCO International, you will work with real, live humans.
With heartbeats and everything.

We never, ever trust a computer to replace our snarky sense of humor –
why would you?

It’s time to Get Your Global Game On.

Interested in learning more about the over 6000 languages we interpret and translate? Get in touch now!

According to the historians, the earliest wine was produced around 6000 BC in Georgia. It first appeared in the Balkans around 4500 BC and was commonly used in ancient Greece, Thrace and Rome. Wine has a significant importance in some religions, like it is used in Christian Eucharist ceremonies and the Jewish Kiddush. Use of wine in religious ceremonies is common in many cultures and religions. The word wine comes from the Proto-Germanic “winam” which was borrowed from the Latin word “vinum”.

There are basically two types of grape wine, the white wine and the red wine. A vintage wine is made from grapes that were all or mostly grown in a particular year. It is said that the older the wine, the better it tastes and can be preserved for many years before being used. Outstanding vintages from the best vineyards can be sold for thousands of dollars per bottle. According to a survey done in the year 2012 Italy was the top producer on wine in the world, followed by France, Spain, the United States and Argentina.

Wine is also very commonly used in cooking. It is used in a wide range of European and Mediterranean style cuisines, from the simple and traditional to the most sophisticated and complex dishes. It is known to be a flavor agent primarily in stock and braising, as its acidity gives the perfect balance to rich savory or sweet dishes. The alcohol content in natural wines might range from nine percent to around sixteen percent. But usually most wines are in the range of 12.5% to 14.5%. Fortified wines, usually with brandy, might even contain around 20% alcohol or more in some cases.

Hey! We know a lot more than wine. How about translating, interpretingand global marketing services in over 200 languages! Get in touch with us now!

Without proper translation, a manufacturing company will have a difficult time acquiring the type of global growth they are looking for. The power of translation solutions in 200+ languages for manufacturing companies is key to international success. Translation for manufacturers must be fast, accurate and cost effective and should be viewed as a revenue driver rather than cost.

What does translating for a manufacturing company look like?

Translation for the manufacturing industry must be fast, accurate and cost effective.

Manufacturing companies cover a broad range of products and services. Some manufacturing companies produce very small pieces that are then distributed to companies that utilize them in larger components. Other manufacturing companies produce the entirety of their product. Regardless of the level of production, global expansion is a must for all manufacturing companies to remain relevant and compete in an ever-shrinking marketplace.

Manufacturing translation requires fast turn around times. Today’s manufacturing companies are pushed to deliver their products to their clients at a rapidly increasing pace. Your translation provider needs to have the capability to respond to your global communication needs quickly so that you can get your products to market quicker. There are several cost effective measures that your translation partner can put into place to ensure that your multi-lingual needs are addressed as quickly as possible.

Manufacturing translation requires high-level accuracy and attention to detail. When you are producing a highly technical, and high-cost, piece of equipment, your translation provider must pay attention to every detail to ensure that the multi-lingual rendering of your material is accurate. The details can make or break your international success and it is essential that you have a partner that pays attention to every detail.

Manufacturing translation requires cost-effectiveness. Expanding into a global market can be a costly investment. Producing services and products requires a high level of investment, and translation of the materials associated with the products should be a cost-effective investment. Proper translation that is well planned for and managed by a professional translation provider always proves to be a smart investment and a method to ensure cost-effectiveness.

Types of Materials to Translate:

• Packaging
• Order Correspondence
• Customer Service Inquiries
• Distribution Channel Agreements
• Contracts
• Negotiations
• Human Resources
• Legal Issues
• Website
• Advertising
• Marketing
• Instructional Manuals
• Search-engine optimization
• Search-engine management
• Social Media
• Press Releases
• White Papers
• Articles
• Blogs

INGCO International is proud to work with manufacturers of all types of goods across the world. With over 15 years of experience in the manufacturing sector, we have developed translation strategies based on our clients’ import and export goals that ensures increased international sales.

There have been catchphrases and unique words that can define a generation. Like Joey from Blossom and his famous word “Whoa!” or “Whassup?” from the Budweiser commercial. A lot can be controlled in the market place by these catch phrases. However, before we can talk about SEO or international search engine optimization, it is important to know what SEO is all about.

Having a web page is the first step, but the next big step is to get an audience for your website. Word of mouth advertisement of your website is a good method but it can be a long and tedious process. So a new method was discovered in which your website can come up in a search engine with the help of some key words. The idea is that when a keyword is typed by a user into a search engine and that key word is in your website, your website appears in the search result, thus giving your website a larger audience. Essentially this is SEO, or search engine optimization.

What is international SEO?

International SEO is no different from SEO except for one aspect: language. International SEO may or may not require professional translation of a web page. A major factor in this decision will depend upon the target audience and their location. If the target audience is Russia, for example, the content will need to be localized into Russian and additional technical changes will need to be made, such as local registration of domain name, etc. Plus, optimizing for Google won’t get you very far since the major search engine in Russia is Yadex. Yadex has a whole set of different rules and requirements than Google; working with an international SEO expert is going to set you up for global success and make sure you are in front of the audience you are targeting.

In simple English terms, international SEO is a method of increasing the visibility of your website in the search results — but for an international target market.

What are the benefits of International SEO?

The benefits of International Search Engine Optimization (SEO) are huge. Your potential coverage area increases dramatically and your ability to reach your target market is increased. More people visit your website and not only do you get more exposure for your business, your chances of success increase. How fast will you see results? This can depend upon many factors, but the opportunity of success is there for sure.

International Search Engine Optimization (SEO) is an essential marketing tool for companies large and small that are looking to increase sales and awareness in an increasingly global marketplace.

Interested in learning more about INGCO International’s international search engine optimization, translation or interpretation services? Get in touch now!

“What’s in a name?” We have heard this saying many times. One can pretend about not being serious about a name but we do get frustrated when our name is not pronounced correctly (maybe unintentionally) and immediately try to correct it.

So, if a mere pronunciation can irritate us then how problematic can a different meaning of a name be? One assumes that it would be a major problem and more so if it were a celebrity child because the whole world knows about it. The fact is that human beings are inquisitive by nature. If we come across a person who has a different name then the first thing we ask him or her is “What is the meaning of your name”? This question alone proves that it does matter “what is in a name”.

Suri Cruise is a celebrity daughter and whether she likes it or not and wants it or not everything about her will be a headline. In the era of 24/7 entertainment and news channels, the paparazzi need something new to keep their viewers interested. And if they are able to find something as sensational as a different meanings of a celebrity daughter’s name then nothing better than that. They will try to extract as much as they can from this point and try to increase their ratings.

Yes, the same word can have different meanings in different languages. Some might be funny and some might even be derogatory. A good example is the English word “Madam”. In British English Madam is used as a sign of respect for women. But the same word can have a different meaning all together in American English. Does that mean the word is wrong? The word is neither wrong nor right. Just the context in which it is used is right or wrong. In the same way Suri means “princess” in Hebrew and “pickpocket” in Japanese.

When translating or interpreting it is important to recognize the context in which a word is being used and who the audience is.  Here at INGCO International we pride ourselves on understanding the message that our clients are trying to convey.   We care about your success and we know what you mean.