A website conversion is the single most important success factor of your online marketing strategy and goals. Website conversions mean that your visitors – your potential customers – do what you want them to do, be it buy your product, call to register for your course, download a whitepaper, or fill out a form.

Developing a multilingual website requires the same website conversions. High quality translation and localization are essential, but getting your customers to buy your products or services is why you are in business.

Did you know? Search Engine Watch describes multilingual keywords as “the vital link between what people are searching for and what is on your website” and advises those looking to boost their global site’s visibility to employ a translation agency or local professional with cultural insight and language skills to help identify keywords that will resonate with local audiences.

 

1. Invest in target-market Search Engine Optimization (SEO)

Successful multilingual website conversions rely on quality keyword research specific to your target market. Keyword searchability is essential so that your ideal customer finds what they are looking for in their native language when searching for your product or service. Have you ever searched for something and the web results show something completely different? Your computer will show you results based on the keywords entered by the person that placed the content onto the internet. The keywords I use to look for a new car are most likely very different than what a car buyer will use in Germany, for example. Target-market SEO researches the keyword your preferred buyer uses to search for your products and services. Keyword-specific searches for your target market are essential for understanding the mindset of your customer and essential for multilingual website conversion success.

2. Follow in-country best practices

Your website is your brand; releasing your brand to the internet opens your company or organization up to the world. You owe it to yourself – and your future clients – to make sure your website, your brand, shines. This is equally as crucial for multilingual websites. You must ensure that your multilingual website follows the same standards and best practices so that your brand shines for your potential customer. Multilingual best practices include:

• Check links
• Check images
• Check downloads
• Check contact forms
• Check browser compatibility

These checks must be done before going live with your multilingual website and also should be completed on an on-going basis. Upholding best-practices ensures that your future clients and customers have a high-quality experience on your website which will lead to increased website conversions.

3. Invest in high-quality translation

First and foremost, you must invest in high-quality translation completed by professional translators. The quality of the content that your future customer reads on your website determines whether or not they will continue reading about you, or move on to the next company. Have you ever opened a webpage that is ridden with spelling errors? I have, and I exit out as quickly as I can. Poor translation is even worse. Not only are there spelling errors, it just doesn’t make sense. The global marketplace is huge and your company faces more competitors than you likely realize; make it easy for your customer to buy but making it easy for they to understand what it is your are selling. Have you ever tried putting shelves together with directions that were clearly not written by a native-English speaker? If you are like me, it’s much easier to toss the directions and figure it out on your own. That’s precisely how a poorly translated website appears to your future clients. It’s easier for them to just leave and find someone else than muddle through the mess. And no, Google Translate will not work. Read more about that here. Investing in high-quality translation is key to multilingual website conversion.

Did you know? Google actually penalizes machine-based translations when it comes to SEO.

 

INGCO International is the leading translation, interpretation and global marketing service provider for 200+ languages worldwide. They are based in Minneapolis/Saint Paul, Minnesota and employ leading industry experts for all of their global communication services and work with organizations such as 3M, Cargill, and Buffalo Wild Wings. Reach out for more information.

Marketing translation experts work with a variety of mediums from marketing brochures and promotional pieces and print and on-line ads to website content. Marketing translators are expert marketers with exceptional language and cultural skills to make your message stick for your target market, wherever in the world they are! The powerful content and imaging they create speaks to your customers’ heart and mind to engage them deeply in your products and services.

Marketing is created to inform, attract and sell to your clients. Marketing translation does the same thing except to a different language, a different culture, a different destination. Marketing is communicating the value of a product or service to customers, for the purpose of selling that product or service.

Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.

INGCO International offers a full range of marketing translation services for all of your marketing and advertising needs like:

• Corporate brochures
• Newsletter campaigns
• Direct marketing campaigns
• Presentations
• Corporate websites
• Advertising campaigns
• Branded content
• Web banner ads
• Google AdWords
• Marketing reports
• Whitepapers
• Case Studies

Reach out to us to get more information on our translating, interpreting and global marketing services in 200+ languages across the globe!

You must use content marketing to get exposure for your business and when that includes multilingual marketing, your content must be localized.

How do you do that in other languages? International translation services prepare your content marketing in any other language. The translation team work with the marketing strategy to create localized content marketing to ensure that your messaging is understood by your target market.

Localized Content Marketing Is Your Solution

What is localized content marketing?

First, let’s break this down.

What is Localization?

Localization uses your English content and a professional translator puts it into your target market’s language. Then expert linguists apply the twists and turns to the copy to make it shine in that language. Translators and localisation experts use half magic and half science to concoct your marketing messages in any language.
 

What is Content Marketing?

Content marketing uses blogs, social media and videos as conduits to get your marketing message out to the world; it’s all the stuff you create to get your products and services in front of your target market. The critical    point is that it is a call to action; your readers and viewers are moved to do something: to interact with you, to talk about you, to spend money with you. Your content marketing plan is crucial to digital marketing success.

When you put the two together, you get Localized Content Marketing

If you are interested in reaching a non-English speaking customer (and remember that 95% of the world’s population lives OUTSIDE the United States) you need to sell to them in their language. Can’t spend dinero if no comprendo. Comprende?

91% Businesses using B2B Content Marketing*

*Content Marketing Institute

[box] If you aren’t translating and localizing your content,

your customers cannot understand you.[/box]

You must use professional translation and localization services. INGCO International is one of the top global marketing companies and we guarantee that your customers will be able to engage with your global content marketing campaigns. This will lead to not only increased customers, but also engaged customers and a loyal customer base.

There’s a big audience out there. Get it.

Want to learn more about the power of localized content marketing? Contact us today.

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