Reaching a global audience through social media is essential. Global social media requires a plan.

Taking your social media global to reach your target market? It’s critical for effectively getting in front of your ideal customers. But how do you do it?

Today we’ll explore the vast variety of social media outlets to highlight some of your global social media options.

Yes, Facebook still dominates as the world’s most popular social media network. With over 1.8 BILLION active users, it is larger than China. But there are many markets – including China – that don’t subscribe to the Facebook phenomenon. Facebook is still the leader in 119 out of 149 countries analyzed, but there are other players that you need to know about when going global with your brand. Global social media success requires you to meet your market where they are.

Who is number 2?

Instagram, with 600 million monthly active users, is the number two social media outlet in 37 countries. Twitter is ranked second in the US and most of Western Europe, while the second choice for India is LinkedIn.

Why does global social media matter?

Global social media means choosing where you go to maximize your digital marketing spend so you actually reach your target market. Of course, the first step is working with a reputable translation and localization provider like INGCO International to accurately translation your social media content – trying to reach your target market in English is not going to do the trick.

Our team of linguists translates your content so that it actually makes sense for your target market. All the nuances, the puns, the jokes and sarcasm – we are experts at capturing all the emotions in your content and making sure they are not lost in translation.

Our team of leading linguists will guide your global social media efforts. Ready to learn more?