Did you know there are multilingual translation services that help businesses overcome language barriers? Global translation and transcription services can help your business communicate with clients all over the world. By translating your marketing materials and other business communications into multiple languages, you can ensure your potential clients will be able to understand what you are saying, which is a huge advantage in today’s global economy. If you are looking for an edge over your competitor, consider using multilingual translation to reach more customers.

If you are a business owner who wants to expand your company globally, you need to think about multilingual translation services. In today’s global economy, it is more important than ever to be able to communicate with your target audience in their native language. Translation services can help you break down the language barriers that often prevent businesses from expanding into new markets. In this blog post, we will discuss the importance of multilingual translation services and how they can help your business grow!

What are Key Features of Multilingual Transcription Services?

There are many multilingual transcription services out there, but how do you choose the right one for your business?

• A team of experienced and certified translators: Choose a company that has a team of experienced and certified translators to be sure your materials are translated accurately and effectively.
• A multilingual website: A multilingual website is a great way to reach more potential customers. You can use it to promote your products and services in multiple languages, which will make it easier for people from all over the world to find and purchase your products.
• A strong focus on customer service: Customer service is crucial when you are working with multilingual transcription services. Be sure the company you choose will respond to your needs and provide the support you need to successfully complete your projects, satisfy your clients, and connect with multilingual customers in meaningful ways.

Why are Multilingual Translation Services Important for Businesses?

Multilingual translation services are important for businesses because they remove language barriers for your clients, improving the clarity of your communications, driving trust, and reaching more prospective customers. These services can help you expand into new markets by enabling potential customers to understand and connect with your brand, product, or service. Additionally, multilingual translation services can also help you build trust with your target market and establish your brand in the global marketplace. Finally, multilingual translation services can help you discover new prospects that you haven’t had access to in the past. All in all, multilingual translation services are a great way to expand your business and reach new markets, which will increase brand awareness in the marketplace and increase your growth potential and revenue.

Why You Need Multilingual Transcriptions

There are many different types of multilingual transcription services, but which one is right for your business? Here are some of the most popular types of multilingual transcriptions:

• Marketing materials: If you want to reach a global audience, make sure your marketing materials are translated into the languages your target audiences use every day. Multilingual translation services can help you translate your website, brochures, and other marketing materials into multiple languages.
• Business communications: It is important to communicate with your customers in their preferred language. Multilingual translation services can help you translate your emails, presentations, and other business communications into multiple languages. This is not only important for general understanding, but also to transform corporate lingo based on cultural context.
• Technical documentation: If you have technical documentation that needs to be translated into multiple languages, select a multilingual transcription service that specializes in technical translation. This will ensure your documentation is translated accurately and your customers can understand it.

Ways Multilingual Transcription Services Benefit You at Work

There are many benefits of multilingual global translation services, but here are some of the most important ones:

• Improve communication with your clients: When you use multilingual translation services, you can communicate with your audience in their preferred language, making it easier for them to understand your products and services, and demonstrating your dedication to their satisfaction and understanding.
• Reach more potential customers: Multilingual translation services can help you reach more potential customers by making it easier for them to find and purchase your products. Language translation provides the world with more ways to access your business.
• Save time and money: When you use multilingual translation services, you can save time and money. You’ll avoid the need to hire multiple translators or retroactively correct errors made due to lack of language considerations.
• Get accurate translations: When you use a full-service translation company, you can be sure your translations are accurate. Language translation services use professional translators who are experts in their field. You can feel confident in the quality of the translation work, as most interpreters are highly trained and native speakers.

Translating Audio and Video Using Multilingual Translation Services

Multilingual and global translation services can also be used to translate audio and video, allowing your business to reach a wider audience. When you use multilingual audio transcription services for a transcription project, you can be sure your audio and video will be translated accurately. When it comes to audio and video, multilingual translation services can also be used for closed captioning or adding subtitles.

How INGCO International Can Help

INGCO International is a leading provider of multilingual translation and interpreting services. We have a team of experienced translators who are experts in their field who provide professional transcription services. We can help you translate your marketing materials, business communications, technical documentation, and more into 200+ languages. We also offer specialty services tailored to the needs of your industry, target language, or nature of your content. Contact us today to get started.

Leonor Osório de Castro is one of our talented interpreters, working with INGCO International for many years. She has worked as a linguist since 1987 when she finished her degree in Portugal. Leonor loves the freedom her job at INGCO affords her and deeply values the knowledge she has gained over the years. And she is particularly fond of the newly popular video meeting platforms, which have allowed her to take her work global, fulfilling her personal mission to “bring people closer through accurate and lively communication worldwide.”

Outside of work, Leonor loves staying active, and she’s an avid walker and jogger. Leonor’s favorite trips were to Brazil, Bali, and Peru, and the Maldives are up next on the agenda.

Leonor is also passionate about INGCO International’s mission to provide people with equal access to information, and she shares that she believes “Open-minded people are transparent, and I strive to model this in my communication.”

Leonor, we love your open, honest approach to sharing information clearly — and so do our clients!

At any given moment, there are more than 450 different languages spoken by students and families in school districts across the United States. Schools have an obligation, both legal and moral, to provide equitable access to education for all of their students. Often times access includes language access so that all families can communicate with their district. Given the sheer number and variety of languages spoken in the United States, it’s no surprise that schools oftentimes turn to outside sources to reach their families.

Our work was featured in the Minneapolis Star Tribune, highlighting our multilingual school board meeting capabilities. Ingrid Christensen, President of INGCO International was quoted in the article: “When the pandemic hit, schools were so hungry for those best practices on how to use technology … and how to get a school board meeting into people’s living rooms,” … “It pushed all of us to think about how we could highlight this work for our schools.” Read More About Our Multilingual School Board Meeting Solutions in the Star Tribune

Another way we are helping schools with their language needs is through our award winning Hybrid Translation System. We were recognized with a Tekne Award by the Minnesota Technical Association for the development of a proprietary Hybrid Translation Solution. The Hybrid Translation Management Solution combines an industry-leading Translation Management System and human translators, helping schools to translate documents into hundreds of languages quickly, efficiently, and consistently. This system revolutionized the way school districts engage with their limited-English speaking families and students. Translating written documents and content is also an important way that school boards and school districts are reaching all of their multilingual families and students.

School districts access our complete suite of language services including in-person, hybrid, virtual and over the phone interpreting, document translation, and specialty services like voiceover and subtitling solutions.  Would you like to learn more? Contact us now to schedule a conversation.

The positive effects of being multilingual are widely known. Studies have shown that knowing multiple languages can aid in things like a person’s memory and their ability to problem solve. What about in the business world? Can a multilingual business experience similar benefits to a multilingual person? The short answer is yes.

Language is becoming an essential tool in business growth and development. In today’s digital age, marketing your company globally can be easily done (thanks internet). However, bringing your company across continents requires some behind the scenes work.

Over 50% of websites today use English only. There are billions of people online everyday and of those people about 73% are non English speakers. This means half of the internet is inaccessible for those of us that don’t speak English. This also means that a good chunk of the population cannot easily interact with English only sites. For example, Chinese content on the web. There is an extreme lack in Chinese accessible sites even though China operates one of the largest markets across the globe. Chinese is gradually becoming one of the most targeted languages on the web today, however demands are still not met.

The lack of language accessibility on the internet creates a huge disparity between web content and  the web content needed. This is a great opportunity for business owners. Creating an accessible platform across continents can be as easy as globalizing your website. Companies can start with simple document translation, multi-language mini sites, language toggles, or marketing localization.

In a large companies that already are multilingual, 50% or more of their customers are coming from languages other than english. Advertising to 5, or 15 other languages will help you gain an understanding of your target market and global success of your product.  In the United States alone ⅕ of the population is non-native English speakers. Most likely this community is searching, tweeting, scrolling and posting in their native languages creating a huge loss for English only sites even within the United States.

We live in an online world and search is a huge part of the online community. We have become researchers using the devices at the tip of our fingertips- our phones. Whether we want to know where to get Thai food for dinner or the best refrigerator on market, we turn to the internet for the answer. Search engines will automatically pull the top results making it extremely easy for the user. By adjusting your business’s snippets, keyword’s, mobile compatibility and geo-targeting, you’re creating a more accessible global business and have a higher chance of landing in the top results.

Customer Support is another major factor when expanding your business. Now that your company has been found, multilingual communication is key. The majority of online customer service desks offer one primary language or a number to call for over the phone interpretation. Today, everything is digital, consumers want to find answers fast and efficiently through digital forms like chats, emails and forums. When these on demand services aren’t multilingual it drives customers away.

There’s no question that the digital age has created extreme growth and extreme challenges in the business world.  But for those willing to expand across continents, devices, and languages the web is an unprecedented territory. Translation and localizations services are a great way to take your business into the digital multilingual and INGCO is here to help. Contact us today.

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3 steps to failure at your next multilingual event

There are a few surefire ways to set your simultaneous interpreters up for failure at your next multilingual event. (Clearly we are pointing these out so that you DO NOT commit any of these mistakes.) Conference interpreting is a complex and difficult profession requiring precision, training and preparation. INGCO International has over 15 years of experience in the language service industry and we’ve seen all of these mistakes, and more.

We hope that by pointing out how to fail, you’ll learn how to succeed.

1. Failure #1: Don’t provide your interpreters with preparation material.

Yes, we are incredible amazing and talented linguists. But just like every profession on the face of the planet, we need to be prepared. Failing to provide us with preparation material is basically setting us up for failure.

Let us give you an example.

We recently provided simultaneous interpreting at the prestigious Starkey Hearing Foundation Gala. We interpreted for President George W. Bush and President Bill Clinton, and comedian Norm Crosby. In preparation for this event, we spent approximately 15 hours preparing for a 5-hour event.

We received a transcript of all of the speeches and learned them inside and out. No, we didn’t just read a translation of the speeches because all speakers make changes on the fly. Being fully prepared for the speeches allowed us to convey the complete meaning and emotional appeal of the speakers. The act of simultaneous interpreting is so intense that preparing for every detail in advance is a surefire way to achieve success, not failure.

2. Failure #2: Don’t hire a minimum of 2 interpreters per language.

Simultaneous interpreting is really hard and tiring work. We’re talking about stressing out the caudate nucleus of the brain for multiple hours. One person cannot do simultaneous interpreting alone, it just doesn’t work. Expecting one person to listen to complex messages, process them into another language, and push them out to the audience while simultaneously listening to the next message requires constant brain work and puts a lot of stress on the highly trained linguist.

Trust us: one person cannot do this job alone.

We have been asked to do companies a favor because it’s simply not in their budget to hire two professional conference interpreters. We are in the business of interpreting because we love to help people communicate and believe in equal access to communication, so yes, we like to help. But help and hindrance are two vastly different things. Sending one simultaneous interpreter into the battlefield of interpreting is exactly like sending one soldier into the battlefield of war.

3. Failure #3: Don’t hire a professional interpreter.

This is our favorite comment: “Just get someone that speaks Spanish, anyone can do this.” Um well no, “anyone “cannot do this. I know how to brush my teeth, so does that mean I am qualified to be a dental hygienist? Obviously not. Speaking a language does not qualify anyone as a simultaneous interpreter. There are years of practice and studying that go into preparing a professional interpreter for challenging simultaneous interpretations. Simultaneous interpretation is widely considered a professional skill and an internationally revered profession. Failing to hire a professional interpreter will surely leave the audience in the dark.

It’s true that interpreters are often heard yet rarely seen.

Our simultaneous interpreting skill set and training is much deeper than just speaking two languages. We work hard to accurately and completely convey complex messages and are proud to be your voice when you need to speak to the world.

Don’t follow our 3 steps to failure and your next multilingual event will be a success.

INGCO International, based in Saint Paul, Minnesota, is proud to provide the very best simultaneous and consecutive interpreters in over 200 languages across the globe. We look forward to talking to you about your next multilingual event and helping you make it a smashing success. Contact us today.

Global Conference Preparation: How, What and Why Interpreters Prepare for International Conferences

Global conferences bring together people from across the world with the aim of sharing information, content and data. Often times the messaging is quite complex and preparation for global conferences is just as complex. Here’s the how, what and why, starting with the why.

Why.

Preparation is the invisible work that contributes to the success of international meetings large and small – and one of the main reasons why simultaneous interpreters are so often heard but not really noticed.

Interpreter preparation is essential whether working face-to-face at a legal deposition or medical appointment or within an insulated interpreter booth at a global conference or international meeting. We’d like to walk you through the how and why interpreter preparation is so vital.

Translation of any kind is much more that knowing languages or being bilingual – that’s just the beginning. To translate is the communication of the meaning of a source-language text by means of an equivalent target-language text. The key word is meaning. The core work of the interpreter or translator is to fully understand the meaning of the message they are portraying in another language.

Let me give you an example: “My nose is running.” If I were simply a bilingual interpreter, I might interpret into my target language “My nose is moving swiftly on foot.” Funny, but not really, and a big fail. Obviously interpreters deal with much more in-depth technical concepts than congested nasal passages. Think rocket science, quantum physics, or the biology of swift grass in relation to energy production. These are really intense subjects that require years and years of intense study. Yet simultaneous conference interpreters must be prepared to produce meaning-based translations of this material to world leaders, industry executives and groundbreaking scientists.

Conference interpreters in a sense must become subject matter experts but not over years but often times over days, or unfortunately, hours. There are many moving parts – knowledge, rapid-fire analysis, contextualization, subtlety or expression, terminology, idioms and jokes, etc.

This brief explanation of why brings us back to global conference preparation: How, What and Why.

How and What.

Interpreters preparing for an international conference will ask repeatedly, and sometimes on the brink of obsessively, for preparation documents. They want to see speaker bios, event agendas and power point presentations, reference material, research, etc. They will ask for links to speakers published papers and previous speaking engagements. They will dive deep into the presenters’ brain and try to pull out any bit of information they can about the deep knowledge the speaker possess. This is not meant to scare anyone away; they aren’t looking to steal anyone’s identity. Rather they are looking to gain any grain of information possible about what they will be interpreting.

With the information gained from this crash course, they will create robust glossaries and lists of keywords and vocabulary. Then they will dive into translating the terms into the target language. Again, this isn’t about dusting off the old bilingual dictionary; interpreters will look into studies and professional writings on the same subject, but in their target language. They will look at images, descriptions, anything they can get their hands on to make sure they they fully understand the concepts to be delivered.

Conference interpreters, always working in teams, will tag team and share information so that if one of them slips up in the high-pressure interpreter booth or doesn’t remember the exact term, her partner interpreter will slip a little note with the term to her so she can render a 100% accurate message.

To sum it up, it’s all about communication; the accurate relay of a message from one language to another. Interpreters are like word scientists and take immense pride in precise performance through methodical preparation.

INGCO International, based in Minneapolis, Minnesota, is proud to offer the highest level of global conference interpreters across the country. Our simultaneous interpreter teams travel for high-stakes conferences for clients like 3M, Medtronic and Cargill. Our global conference team provides full conference services for multilingual conferences including electronic equipment and interpreter booths and on-site project management services. Want to know more about our translation, interpreting or global marketing services? Reach out to us now!