There have been catchphrases and unique words that can define a generation. Like Joey from Blossom and his famous word “Whoa!” or “Whassup?” from the Budweiser commercial. A lot can be controlled in the market place by these catch phrases. However, before we can talk about SEO or international search engine optimization, it is important to know what SEO is all about.

Having a web page is the first step, but the next big step is to get an audience for your website. Word of mouth advertisement of your website is a good method but it can be a long and tedious process. So a new method was discovered in which your website can come up in a search engine with the help of some key words. The idea is that when a keyword is typed by a user into a search engine and that key word is in your website, your website appears in the search result, thus giving your website a larger audience. Essentially this is SEO, or search engine optimization.

What is international SEO?

International SEO is no different from SEO except for one aspect: language. International SEO may or may not require professional translation of a web page. A major factor in this decision will depend upon the target audience and their location. If the target audience is Russia, for example, the content will need to be localized into Russian and additional technical changes will need to be made, such as local registration of domain name, etc. Plus, optimizing for Google won’t get you very far since the major search engine in Russia is Yadex. Yadex has a whole set of different rules and requirements than Google; working with an international SEO expert is going to set you up for global success and make sure you are in front of the audience you are targeting.

In simple English terms, international SEO is a method of increasing the visibility of your website in the search results — but for an international target market.

What are the benefits of International SEO?

The benefits of International Search Engine Optimization (SEO) are huge. Your potential coverage area increases dramatically and your ability to reach your target market is increased. More people visit your website and not only do you get more exposure for your business, your chances of success increase. How fast will you see results? This can depend upon many factors, but the opportunity of success is there for sure.

International Search Engine Optimization (SEO) is an essential marketing tool for companies large and small that are looking to increase sales and awareness in an increasingly global marketplace.

Interested in learning more about INGCO International’s international search engine optimization, translation or interpretation services? Get in touch now!

“What’s in a name?” We have heard this saying many times. One can pretend about not being serious about a name but we do get frustrated when our name is not pronounced correctly (maybe unintentionally) and immediately try to correct it.

So, if a mere pronunciation can irritate us then how problematic can a different meaning of a name be? One assumes that it would be a major problem and more so if it were a celebrity child because the whole world knows about it. The fact is that human beings are inquisitive by nature. If we come across a person who has a different name then the first thing we ask him or her is “What is the meaning of your name”? This question alone proves that it does matter “what is in a name”.

Suri Cruise is a celebrity daughter and whether she likes it or not and wants it or not everything about her will be a headline. In the era of 24/7 entertainment and news channels, the paparazzi need something new to keep their viewers interested. And if they are able to find something as sensational as a different meanings of a celebrity daughter’s name then nothing better than that. They will try to extract as much as they can from this point and try to increase their ratings.

Yes, the same word can have different meanings in different languages. Some might be funny and some might even be derogatory. A good example is the English word “Madam”. In British English Madam is used as a sign of respect for women. But the same word can have a different meaning all together in American English. Does that mean the word is wrong? The word is neither wrong nor right. Just the context in which it is used is right or wrong. In the same way Suri means “princess” in Hebrew and “pickpocket” in Japanese.

When translating or interpreting it is important to recognize the context in which a word is being used and who the audience is.  Here at INGCO International we pride ourselves on understanding the message that our clients are trying to convey.   We care about your success and we know what you mean.

A peek at the history of the “Land of Ten Thousand Lakes,” presents us with a rich insight of how early migration from Scandinavian nations and Germany helped shape it. The later migrations from around the world made it truly international. This has all helped shape Minnesota and the international business in Minnesota.

Minneapolis – Saint Paul metropolitan area and surrounding areas are home to many international business headquarters. Such as companies like Cargill, Carlson and Andersen Corporation, US Bancorp, SuperValu, General Mills, etc.

What about the much acclaimed Information Technology environment of the Twin Cities?  Looks like they are doing fine and the report released by CIOs of Twin City area noting positively about the prospects for growth, raises confidence. You can check the report here.

http://minnesotabusiness.com/blog/twin-cities-cios-optimistic-about-second-quarter

The policies of the State of Minnesota have always been friendly to businesses to set shop here. The “Shovel-Ready Site Certification” program puts communities of Minnesota ahead of competition from fellow communities. Financial Assistance from the state in keeping the communities stay vital and contribute to the overall economy has made Minnesota a very attractive destination for investments.

The state routinely conducts trade missions to target countries to increase its exports. The planned trade visit to Berlin, Dusseldorf, Cologne, Oslo and Stockholm somewhere in June, 2013 and to South American countries of Brazil, Colombia and Chile in the month of September, 2013, speaks volume on the seriousness of the state to promote international business and trade.

Mission Minnesota is designed to help small and medium businesses go places and aid these companies that are looking to export their products and services to such promising markets.

Interested in document translation, on-site interpreting or global marketing services for the international businesses in Minnesota? Get in touch now!