You’ve just launched your new website, complete with a sleek design, compelling content, and a smooth user experience. But despite all your hard work, you’re struggling to connect with international audiences. Visitors from other countries leave the site quickly, engagement is low, and sales? Barely trickling in. Could the barrier be language and cultural differences?

Website localization services could likely be the key to unlocking your global potential. 

But what is localization? Think of it as making your website speak different languages while also understanding the culture of the people reading it. It’s not only about translating words but also about making sure your site feels familiar and relatable to people from different parts of the world. By tailoring your website for other regions, you can create a more personalized experience that resonates with diverse audiences. 

Here are seven powerful ways website localization can help your business grow:

1. Expand Your Global Reach

Localization makes your website accessible to a wider audience by translating content into multiple languages and adapting it for cultural nuances. Imagine someone visiting your website from Japan but seeing everything in English—they might feel lost. Translating your site helps them feel included. 

Are you missing out on entire markets because your website only speaks one language?

2. Build Trust with International Audiences

People trust brands that speak their language—literally. By presenting content in the native language of your audience, you demonstrate respect for their culture, which fosters trust and credibility. Imagine if you were visiting a website in a language you don’t understand. 

Would you feel confident buying from that brand?

3. Boost Conversion Rates

A localized website reduces confusion and increases clarity, making it easier for users to navigate your site and take action. When users can understand product descriptions, checkout instructions, and support information in their language, they are far more likely to make a purchase or sign up for services.

Could language barriers be the missing link between your audience and higher sales?

4. Improve SEO Performance

Localized websites can target region-specific keywords, helping you rank higher on international search engines like Baidu or Yandex. Incorporating multilingual SEO strategies, such as optimizing for search terms in different languages, ensures that your website appears in the search results that matter most. Imagine searching for a product in French but only finding English results—would you keep searching or try another site? 

Are you optimizing for search terms your global audience is actually using?

5. Enhance Customer Experience

Localization involves more than translation; it is also about cultural adaptation. This includes date formats, currencies, imagery, and even humor. For example, a joke that works in the U.S. might not make sense in Germany. 

How seamless is your website experience for international visitors?

6. Gain a Competitive Edge

Many businesses still overlook website localization, giving you an opportunity to stand out. A culturally adapted, multilingual website signals professionalism and a global mindset, showing customers that you’re serious about serving their needs wherever they are.

Are you positioning yourself as a truly international brand or blending in with everyone else?

7. Strengthen Brand Reputation

A localized website shows you care about inclusivity and global accessibility, strengthening your brand’s image as a forward-thinking, customer-centric business. It sends a clear message that your business is ready to serve customers from different cultural backgrounds.

What message is your website currently sending to global audiences?

Trust INGCO With Your Localization Goals

At INGCO International, we specialize in comprehensive website localization services, helping businesses like yours break language barriers and connect with global audiences effectively. Our expertise in translation and localization ensures that your content resonates with diverse markets. Are you ready to transform your website into a powerful tool for international growth?

Contact us today to get started on your website localization journey and watch your business thrive worldwide.

Translating and localizing your website is a great step in reaching a global market. But how do you know your translated website works? Multilingual website testing is an important step to make sure that your localized website is in complete working order. Multilingual website testing is a step-by-step review of every detail of your translated website to ensure that it works properly. It is important to test in the right environment to make sure that the multilingual website functions properly.

Websites and computers are smart, smarter than we think. Websites can figure out your preferred language based on your computers and browser settings. Most likely your computer knows your preferred language and your computer “talks” to your browser (Google, Bing, etc.) and tells it what language you like to speak. This is why when searching for a new recipe or looking up movie times, you get the recipe in the language you speak, and movie times in your area. In order to properly test a multilingual website, you need to make sure that the computer you are using to complete the testing is set up with the proper operating system.

For example, when we performed testing on Conwed Plastic’s Spanish site, we performed the testing from a computer with a Spanish operating system. Conwed has a robust Spanish website that is modeled after their original English website. The translation was carefully performed by professional translators and uploaded into their CMS to create the multilingual website. The multilingual website testing was performed after all of the content and images were uploaded to make sure that all of the features and details functioned properly.

Tip! Don’t forget to pay close attention to buttons. English can be a much shorter language than other languages. In fact, Spanish is on average 30% longer than English. You may have a snappy button “Buy Now!” button that may be quite a bit longer once translated. You should spend extra time making sure that the content isn’t truncated or cut off.

 

Interested in learning more about our translation, interpreting or global marketing services in 200+ languages? Get in touch with us now.

The global tourism sector amounted in $1.4 trillion in export earnings in 2013, and continues to grow. If you work in the travel, tourism or hospitality industry, you know first hand that this growth is being driven by countries outside of the United States. Customers are more diverse than ever, and expect information presented to them in their language. Translate travel content to reach global tourists like websites, promotional material and digital advertising. Go global by going local, and reach your international target market through professional translation and interpreting services.

Did you know? Travel and tourism is the main source of income for many countries, such as Egypt, Greece, Spain, Malaysia and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines, where tourism and travel activities are a vital driving force in creating economic growth and employment.

 

Translating travel content like websites and supporting material is essential when marketing to this powerful tourism group. If you are new to translation, it can seem daunting. There are many details to consider when undertaking a translation project. All successful international communication strategies must start with planning and strategizing for translation and localization. The translator is a mediator between languages and cultures and plays an important role in the achievement of effective communication and understanding for tourists. The translation of tourist texts, such as guides, brochures, menus and posters means that tourists can communicate in, learn about, and get closer to the country they visit. The translation quality directly affects your image and your brand, which is important in tourism marketing and advertising campaigns. The translation must be attractive, direct, appropriate and accurate. Any translation errors lead to lost potential tourists. All tourist-related texts should be professionally translated to attract future tourists. Go global by going local with professional translation and localization services.

Did you know? In 2012, number of Chinese tourists was greater than German and US travelers combined!

 

Go global by going local. The demand for translated and localized content is growing and the urgency to reach your target market is expanding as well. If you’re interested in talking about a solution for your travel and tourism translation and localization needs, please get in touch.

Love of languages is why we love what we do; we are so lucky to work with over 200 languages on any given day and we love working with people all over the wold. The diversity of working in multilingual communications with translation, interpreting and global marketing projects across the globe is thrilling. This Valentine’s Day we wanted to learn a little more about the word “love” and how the world around us relates to love.

“Sanskrit has 96 words for love; ancient Persian has 80, Greek three, and English only one. This is indicative of the poverty of awareness or emphasis that we give to that tremendously important realm of feeling. Eskimos have 30 words for snow, because it is a life-and-death matter to them to have exact information about the element they live with so intimately. If we had a vocabulary of 30 words for love … we would immediately be richer and more intelligent in this human element so close to our heart. An Eskimo probably would die of clumsiness if he had only one word for snow; we are close to dying of loneliness because we have only one word for love. Of all the Western languages, English may be the most lacking when it comes to feeling.” – Robert Johnson, “The Fisher King and the Handless Maiden“

Robert Johnson perfectly sums up what we do every day; translation is not about replacing love with love, or replacing any other word with the same word. Translation is about taking the meaning of a message, sometimes a word, sometimes a whole paragraph, and making it make sense in another language. This is not merely the art of translation, but the art of localization. The art of localization is truly an art, a craft. It requires the translator to dive deeply into the content to truly understand the nuances, the depth and richness of the message and translate that for the reader. Imagine the translator is translating a love poem into Sanskrit — which one of the 96 words will she choose? That decision lies in the heart of the artist.

Interested in learning more about our multilingual communications team based in Saint Paul, Minnesota for your translation, interpreting and global marketing in 200+ languages across the globe? Get in touch with us now!

Happy Australian English Day!

It’s a great day to highlight the importance of localization for Australian English.

Localization is essential for global marketing campaigns, and localizing – or localising as used in Australia –  for Australian English is equally essential when marketing to the Land Down Under.

Even though English is spoken widely across many countries, there are countless differences in terminology and slang that are linked to their cultural nuances and heritage. As one of the world’s most spoken languages, English remains a language that is rich with cultural and geographical differences. The Australian market is 23 million people strong, 2/3 the size of Canada! When you need your marketing material to stick, you’ll need to properly localize your content so it doesn’t simply get lost in translation.

Did you know? English is the official language in 79 entities!

The differences between British English and US English are many and can be the source of much fun and laughter when comparing and contrasting. More different yet is Australian English. Surely the distance from other English-speaking countries has affected the Down Under lingo, but we know that many other factors play a part in the local language. Localizing for Australian English is essential for effectively reaching this target market.

The Things That Make You go Hmm…

• The words used in the US are not always used in Australia, and vice verse.
• Selling flip-flops? Make sure you refer to them as thongs in your Australian campaign.
• Remember to check regional spelling and punctuation differences!
• Selling cars? What’s known as a hood in the US is called a bonnet in Australia and the trunk is known as the boot.
• Fanny packs are better known as bum bags (but we still don’t like them…)

These are just some quick examples of the importance of localizing your marketing campaign or messaging for Australian English – or you might find yourself quite knackered this arvo, and it won’t be from a wog. (or you might find yourself quite tired this afternoon, and it won’t be from a cold.) Localization is more that switching “ize” to “ise’ — it is the complete understanding of the colloquialisms of the target audience and the rich cultural heritage that has shaped their language. The point of the matter is that the English spoken in Australia is very different from the English spoken in other parts of the world. When you are looking to expand your marketing or messaging to Australia, you will need to work with a professional localization service to ensure that you are communicating properly and without offending anyone.

With that, Happy Australian English Day mates!

Interested in learning more? Get in touch now!

You must use content marketing to get exposure for your business and when that includes multilingual marketing, your content must be localized.

How do you do that in other languages? International translation services prepare your content marketing in any other language. The translation team work with the marketing strategy to create localized content marketing to ensure that your messaging is understood by your target market.

Localized Content Marketing Is Your Solution

What is localized content marketing?

First, let’s break this down.

What is Localization?

Localization uses your English content and a professional translator puts it into your target market’s language. Then expert linguists apply the twists and turns to the copy to make it shine in that language. Translators and localisation experts use half magic and half science to concoct your marketing messages in any language.
 

What is Content Marketing?

Content marketing uses blogs, social media and videos as conduits to get your marketing message out to the world; it’s all the stuff you create to get your products and services in front of your target market. The critical    point is that it is a call to action; your readers and viewers are moved to do something: to interact with you, to talk about you, to spend money with you. Your content marketing plan is crucial to digital marketing success.

When you put the two together, you get Localized Content Marketing

If you are interested in reaching a non-English speaking customer (and remember that 95% of the world’s population lives OUTSIDE the United States) you need to sell to them in their language. Can’t spend dinero if no comprendo. Comprende?

91% Businesses using B2B Content Marketing*

*Content Marketing Institute

[box] If you aren’t translating and localizing your content,

your customers cannot understand you.[/box]

You must use professional translation and localization services. INGCO International is one of the top global marketing companies and we guarantee that your customers will be able to engage with your global content marketing campaigns. This will lead to not only increased customers, but also engaged customers and a loyal customer base.

There’s a big audience out there. Get it.

Want to learn more about the power of localized content marketing? Contact us today.

Connect with us here to get started.

1.  Who is your target market? First of all, you need to figure out who is going to buy your fabulous stuff. Do you sell solar powered heated gloves? You will most likely want people that live in Minnesota to buy them. Not people that live in Bali. Do you offer customized deep sea fishing lessons? Probably not a hot seller in the Sahara desert. You’ll need to figure out what your target market looks like and what language they speak. Or you can work with a reputable global marketing provider and we’ll get you the information you need.

2. Figure out what needs to be translated. Typically is a good idea to fully localize all of your web pages that are relevant to international market. Sometimes it makes sense to build a “micro site” with local pages directly within your main website that automatically redirects readers based on their ISP address. You should also provide clear direction for visitors to access language specific pages. You can also work with a professional international marketing provider to teach you how to utilize Google’s Geographic Targeting Tool to make sure your webpages are pointed to the relevant country or region you are targeting.

3. Sometime is makes sense to register relevant Top Level Domains (.mx for Mexico, .fr for France, etc.). This helps to boost Search Engine Optimization (SEO) and appears more “real” for international clients. Again, working with an international global marketing firm will help you make these decisions.

4. Translating your website content and localize it for your target market. You must work with a professional translation team that has subject knowledge in relation to your products and services. Don’t rely on Google Translate or other machine translation tools – they simply do not work. Anther trick to the trade is and Application Programing Interface (API). API’s track any changes to your parent site and notifies your translation provider that Content Management System (CMS) has been changed.  This is a streamlined way to manage copy and content changes, and saves time and headaches. Again, working with a professional global marketing firm, they will help you to convert currency, dates, units and measurements so that your target market can easily purchase your products and services.

Again, we cannot say enough: research your target market to figure out if your services and products will sell in a specific foreign market. Market research and discovery are essential to international sales success.

Interested in learning more about our translation, interpreting and global marketing services? Get in touch with us now!

Looking for some quick localization tips?

Going global can be fun! Don’t miss out on these 5 EASY localization tips to make going global just a bit easier.

1. Currency! Not everyone purchases with the good ol’ American dollar. Remember to convert your prices to the local currency so that you customers don’t need to drag out their calculator in order to click “purchase.”
2. Address! Updating your address on your business card, marketing material, e-mail signature and website is crucial when going global. Our headquarters are based in Saint Paul. Guess how many Saint Paul’s there are in the world? There are 14 alone in the United States. Make sure you include city, state and country when going global.
3. Phone! This is a quick and easy fix. Simply adding a +1 before the area code symbolizes to your potential customers that you are serious about going global, and that you can be reached. Make is easy for clients to call you!
4. Time! It’s a big world out there. And that means 40 different time zones. Whoa. We can hardly keep Eastern Standard and Central Standard apart. Make sure you list what time zone you are located in on your website so people know when you are open for business.
5. Weather! If you’re like us, it’s pretty hard to calculate the difference between Fahrenheit and Celsius in our heads. Don’t make your customers get a headache when trying to book a room in your lovely Bed and Breakfast.

Going Global is full of amazing market potential. Don’t miss an opportunity to sell to an international market by missing one of these 5 important steps. The localization process is most generally related to the cultural adaptation and translation of software, video games and websites, as well as audio/voiceover, video or other multimedia content, and less frequently to any written translation (which may also involve cultural adaptation processes). Localization can be done for regions or countries where people speak different languages or where the same language is spoken: For instance, different dialects of Spanish, with different idioms, are spoken in Spain than are spoken in Latin America; likewise, word choices and idioms may vary even among countries which share a common language.

Need to start with basic translation services first? Check out some information here.

Looking for more? Contact us and we’ll be happy to talk you through localization and what going global can mean for you.