Happy Australian English Day!

It’s a great day to highlight the importance of localization for Australian English.

Localization is essential for global marketing campaigns, and localizing – or localising as used in Australia –  for Australian English is equally essential when marketing to the Land Down Under.

Even though English is spoken widely across many countries, there are countless differences in terminology and slang that are linked to their cultural nuances and heritage. As one of the world’s most spoken languages, English remains a language that is rich with cultural and geographical differences. The Australian market is 23 million people strong, 2/3 the size of Canada! When you need your marketing material to stick, you’ll need to properly localize your content so it doesn’t simply get lost in translation.

Did you know? English is the official language in 79 entities!

The differences between British English and US English are many and can be the source of much fun and laughter when comparing and contrasting. More different yet is Australian English. Surely the distance from other English-speaking countries has affected the Down Under lingo, but we know that many other factors play a part in the local language. Localizing for Australian English is essential for effectively reaching this target market.

The Things That Make You go Hmm…

• The words used in the US are not always used in Australia, and vice verse.
• Selling flip-flops? Make sure you refer to them as thongs in your Australian campaign.
• Remember to check regional spelling and punctuation differences!
• Selling cars? What’s known as a hood in the US is called a bonnet in Australia and the trunk is known as the boot.
• Fanny packs are better known as bum bags (but we still don’t like them…)

These are just some quick examples of the importance of localizing your marketing campaign or messaging for Australian English – or you might find yourself quite knackered this arvo, and it won’t be from a wog. (or you might find yourself quite tired this afternoon, and it won’t be from a cold.) Localization is more that switching “ize” to “ise’ — it is the complete understanding of the colloquialisms of the target audience and the rich cultural heritage that has shaped their language. The point of the matter is that the English spoken in Australia is very different from the English spoken in other parts of the world. When you are looking to expand your marketing or messaging to Australia, you will need to work with a professional localization service to ensure that you are communicating properly and without offending anyone.

With that, Happy Australian English Day mates!

Interested in learning more? Get in touch now!

You must use content marketing to get exposure for your business and when that includes multilingual marketing, your content must be localized.

How do you do that in other languages? International translation services prepare your content marketing in any other language. The translation team work with the marketing strategy to create localized content marketing to ensure that your messaging is understood by your target market.

Localized Content Marketing Is Your Solution

What is localized content marketing?

First, let’s break this down.

What is Localization?

Localization uses your English content and a professional translator puts it into your target market’s language. Then expert linguists apply the twists and turns to the copy to make it shine in that language. Translators and localisation experts use half magic and half science to concoct your marketing messages in any language.
 

What is Content Marketing?

Content marketing uses blogs, social media and videos as conduits to get your marketing message out to the world; it’s all the stuff you create to get your products and services in front of your target market. The critical    point is that it is a call to action; your readers and viewers are moved to do something: to interact with you, to talk about you, to spend money with you. Your content marketing plan is crucial to digital marketing success.

When you put the two together, you get Localized Content Marketing

If you are interested in reaching a non-English speaking customer (and remember that 95% of the world’s population lives OUTSIDE the United States) you need to sell to them in their language. Can’t spend dinero if no comprendo. Comprende?

91% Businesses using B2B Content Marketing*

*Content Marketing Institute

[box] If you aren’t translating and localizing your content,

your customers cannot understand you.[/box]

You must use professional translation and localization services. INGCO International is one of the top global marketing companies and we guarantee that your customers will be able to engage with your global content marketing campaigns. This will lead to not only increased customers, but also engaged customers and a loyal customer base.

There’s a big audience out there. Get it.

Want to learn more about the power of localized content marketing? Contact us today.

Connect with us here to get started.

Looking for some quick localization tips?

Going global can be fun! Don’t miss out on these 5 EASY localization tips to make going global just a bit easier.

1. Currency! Not everyone purchases with the good ol’ American dollar. Remember to convert your prices to the local currency so that you customers don’t need to drag out their calculator in order to click “purchase.”
2. Address! Updating your address on your business card, marketing material, e-mail signature and website is crucial when going global. Our headquarters are based in Saint Paul. Guess how many Saint Paul’s there are in the world? There are 14 alone in the United States. Make sure you include city, state and country when going global.
3. Phone! This is a quick and easy fix. Simply adding a +1 before the area code symbolizes to your potential customers that you are serious about going global, and that you can be reached. Make is easy for clients to call you!
4. Time! It’s a big world out there. And that means 40 different time zones. Whoa. We can hardly keep Eastern Standard and Central Standard apart. Make sure you list what time zone you are located in on your website so people know when you are open for business.
5. Weather! If you’re like us, it’s pretty hard to calculate the difference between Fahrenheit and Celsius in our heads. Don’t make your customers get a headache when trying to book a room in your lovely Bed and Breakfast.

Going Global is full of amazing market potential. Don’t miss an opportunity to sell to an international market by missing one of these 5 important steps. The localization process is most generally related to the cultural adaptation and translation of software, video games and websites, as well as audio/voiceover, video or other multimedia content, and less frequently to any written translation (which may also involve cultural adaptation processes). Localization can be done for regions or countries where people speak different languages or where the same language is spoken: For instance, different dialects of Spanish, with different idioms, are spoken in Spain than are spoken in Latin America; likewise, word choices and idioms may vary even among countries which share a common language.

Need to start with basic translation services first? Check out some information here.

Looking for more? Contact us and we’ll be happy to talk you through localization and what going global can mean for you.