Having groceries and a favorite local dinner delivered to your doorstep are not the only new norms that have come out of the pandemic. Many organizations have embraced working virtually and have shifted their priorities to be more focused on diversity, equity, and inclusion efforts – including the way they recruit new employees. 

Between rapidly changing technological advancements, the Great Resignation, remote work, and globalization, companies must adapt quickly to retain a diverse and inclusive workplace culture. A critical part of that means making sure potential and existing employees have equal access to the information they need, in their preferred language. The language services industry plays an integral role in making this happen – from making sure job postings and keyword searches are available in other languages, to virtual interpreting services during an interview, and making sure onboarding documents are clearly translated. 

At INGCO International, we are passionate about creating a culture of belonging and a workplace where people can show up authentically – no matter what language they speak. Every day, we help organizations around the world break down language barriers through clear communications strategies and language services like interpreting and translation to better attract, engage, and retain a diverse workforce. 

How can language services help drive your talent marketing efforts?

Trying to figure out how to break down language barriers through clear communications strategies can often leave companies wondering where to start. When it comes to talent marketing, we’ve identified four areas the language services industry can help you attract and retain the best and brightest in your field. 

Translation

It’s one thing to create marketing, PR, and internal communications content to set your business up for success, but when you need to customize content for another language, region, or culture, simply translating word for word could create confusion and miscommunication for potential employees. 

Multilingual website 

Your company probably already posts new job openings on their website. And as teams continue to expand globally, you should make sure your job postings are multilingual. Multilingual postings allow you to tap into unexplored talent and diverse perspectives from all over the world, while making sure potential employees can clearly review your job opportunity and ensure it’s the right fit for their unique skillset.

Learning more about a potential employer is equally important – what they value, what they stand for, what type of culture they foster – to ensure it aligns with personal values and beliefs. To do this, your company website needs to be offered in other languages so people around the world can clearly understand important details about you as a potential employer. Making sure your company website is translated is one way to show your commitment to inclusivity and a culture of belonging to everyone who visits your site. 

Document + written communications translation  

As part of the recruiting process, onboarding can feel both overwhelmingly exciting and daunting, from reviewing company policies and communicating with a recruiter or Human Resources to completing onboarding paperwork and digging into training materials. Professional document translation services offer thoughtful, experienced document translation by certified, expert translators with the knowledge to capture the nuance of the source text and ensure the language used is accurate and sounds natural in the target language. 

Interpreting

Making it to the interview process for any potential employee is exhilarating and intimidating. Your company needs to make sure the process is seamless so the potential employee feels comfortable, valued, and understood – no matter what language they speak. From interviews, welcome videos, and training modules to meetings and interviews, interpreting services help alleviate unnecessary confusion and pressure – allowing everyone to show up as their authentic selves.

Remote, hybrid, in-person + over the phone interpreting services

If your company offers virtual work options, making sure interpreting services are available during the recruiting process is crucial – especially if your teams have expanded or plan to expand globally. For some, that might mean needing remote interpreting solutions if they’re located in another city, state or country, and for others that might mean needing hybrid, in-person or over the phone interpreting solutions. 

Voiceover + subtitle services 

Another critical but sometimes overlooked element of interpreting includes voiceovers and subtitles. The language services industry can have a huge impact during the recruitment process by offering multilingual voiceover services or subtitles for things like online training videos and modules. 

Are you looking for a more diverse and inclusive recruitment process but not sure where to start? Whether your company needs help with website and document translation, interpreting services, or developing a talent recruiting strategy – we can help meet your unique needs. 

Earth Day was created over 50 years ago to raise awareness about environmental concerns like pollution, oil spills and wildlife extinction. It’s now celebrated in more than 190 countries, with an estimated 1 billion people participating each year. Today, on the 52^nd anniversary of Earth Day, people around the world are celebrating by taking action to support this year’s theme – to invest in our planet. 

Why celebrate Earth Day + live more sustainably?

According to the United Nations, while a growing number of countries are committing to net zero emissions by 2050, about half of emission cuts must be in place by 2030 to keep warming below 1.5°C – a temperature that scientists suggest we need to stay below in order to help avoid the worst climate impacts. However, the current trajectory of carbon dioxide emissions could increase global temperature as much as 4.4°C by the end of the century. That’s staggering!

Whether speaking up and taking action individually or collectively, we are all accountable for the impact we have on the planet. That’s why this year, Earthday.org – the world’s largest recruiter to the environmental movement – is calling us to act boldly, innovate broadly, and implement equitably. When we choose to act, we can create a more sustainable movement for our planet that has a lasting impact on fossil fuels, climate change, animal species, and the overall health of the world we live in.

How can the language services industry make an impact? 

At INGCO International, we are passionate about ensuring the people and businesses we serve globally have access to information, so they can stay informed, join the conversation, and make a lasting impact in their own communities and around the world. 

When it comes to supporting sustainability, it can feel overwhelming to know where to start. We’ve identified three areas where the language services industry can make a meaningful impact on sustainability efforts. 

1. Virtual meetings

As we forge ahead in a post-pandemic world, it has become common place for employees to work remotely. At first this may have felt unfamiliar, but it quickly became the new norm that offers many benefits, including the reduction in travel time to an office or job site. Eliminating commute time helps reduce the gas and emissions from cars and buses, and fossil fuels spent on employees going to and from the office. 

Along with working remotely, virtual meetings are now more prevalent than ever – allowing people to connect from anywhere, at any time, across the world. 

At INGCO International, we offer remote, over-the-phone and hybrid options for our interpreting services. That means we’re able to provide offerings like on-demand services that are available 24 hours a day, 7 days a week, 365 days a year, and technology solutions through our partnership with KUDO – an online platform that matches our professional interpreters with the leading cloud-based technology so you can meet globally, in your language. 

2. Globalization of the Energy Industry

As sustainability efforts become more of a priority for many companies, the demand for energy also continues to increase – leading to more international demand. This means many companies have expanded their operations into different locations, tapping into entirely new labor markets that speak a variety of languages.

As companies onboard employees who speak new and different languages, they have quickly recognized the need for quality translation and interpreting services to engage workers and ensure they have the information they need to do their jobs safely and effectively. Leaders across the industry are also tapping into translation and interpreting services to educate local communities, manage client relationships, and sell their services in new global markets.

At INGCO International, we have a network of linguists across the globe who have a thorough understanding of the energy industry and can provide accurate and timely translations and interpreting services to provide key audiences with the information they need to grow their energy operations.

3. Employee and client communications

As companies continue to add Environmental, Social and Governance (ESG) criteria to their business goals and objectives, they’re also making a commitment to take bigger strides in environmental services and energy conservation. This means clear and timely communication with employees and clients is crucial to ensure they stay informed about the work, get engaged in meaningful ways, and drive progress in the ESG landscape. 

Our mission is to ensure every person has equal access to information through the careful provision of translation and interpreting services. Our innovative translation team and expert linguists are dedicated to making sure your sustainability story is understood by everyone, no matter what language they speak 

Whatever step you take today, or in the weeks, months, and years ahead, it doesn’t have to be overwhelming – start where you are. That might mean committing to more sustainable business practices like recycling and composting food waste, shipping in sustainably sourced packaging supplies, or implementing a “think before you print” policy. It also might mean adapting your business to one or all the strategies listed above.  

If you want to learn more about shifting to virtual/remote interpreting services or need help communicating with multilingual employee audiences, let us know!