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	<title>does my translation suck? Archives | INGCO International</title>
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	<description>When You Need To Speak To The World, We Help You Find Your Voice.</description>
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	<title>does my translation suck? Archives | INGCO International</title>
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		<title>Translation Audit</title>
		<link>https://ingcointernational.com/translation-audit/</link>
		
		<dc:creator><![CDATA[Ingrid Christensen]]></dc:creator>
		<pubDate>Mon, 13 Apr 2015 19:06:21 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Cultural Dignity]]></category>
		<category><![CDATA[does my translation suck?]]></category>
		<category><![CDATA[Equal Access to Information]]></category>
		<category><![CDATA[Tech-Enabled Human-Led]]></category>
		<category><![CDATA[translate]]></category>
		<category><![CDATA[translation]]></category>
		<category><![CDATA[translation audit]]></category>
		<category><![CDATA[translation suck?]]></category>
		<category><![CDATA[website localization]]></category>
		<category><![CDATA[Wordologists]]></category>
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					<description><![CDATA[How do you know if your translation sucks? We thought you'd never ask! Check out our latest blog on translation audits to get to the bottom of this intriguing question. ]]></description>
										<content:encoded><![CDATA[<h1 data-path-to-node="6"><b data-path-to-node="6" data-index-in-node="0">Don’t Let Your Global Voice Fade: Why Your Strategy Needs a Translation Audit</b></h1>
<p data-path-to-node="7">At INGCO International, our mission is to provide people with equal access to information, regardless of the language they speak. For 20 years, we’ve been &#8220;loud&#8221; about language, helping companies connect with consumers across the globe.</p>
<p data-path-to-node="8">But as your business evolves, so does the way the world communicates. If you haven&#8217;t reviewed your multilingual assets lately, your brand might be whispering when it should be shouting.</p>
<h3 data-path-to-node="9"><b data-path-to-node="9" data-index-in-node="0">Our Lips Haven’t Been Sealed Since 2006</b></h3>
<p data-path-to-node="10">Since our founding two decades ago, we’ve learned that language is a living, breathing entity. What worked for your website localization in 2006 might not resonate with the modern, digital-first consumer of 2026. Whether you are a School District Administrator ensuring educational equity or a Global Marketing Director maintaining brand integrity, a <b data-path-to-node="10" data-index-in-node="351">Translation Audit</b> is your secret weapon for success.</p>
<h3 data-path-to-node="11"><b data-path-to-node="11" data-index-in-node="0">What is a Translation Audit?</b></h3>
<p data-path-to-node="12">A translation audit is a comprehensive &#8220;health check&#8221; of your existing multilingual content. At INGCO, this isn&#8217;t just a spell-check. Our proprietary <b data-path-to-node="12" data-index-in-node="150"><a href="https://ingcointernational.com/wordologists-and-the-ingco-way/">Wordologists</a><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" />, </b>industry-specialized experts who obsess over nuance—perform a deep dive into your assets to ensure:</p>
<ul data-path-to-node="13">
<li>
<p data-path-to-node="13,0,0"><b data-path-to-node="13,0,0" data-index-in-node="0">Technical Precision:</b> Are your safety manuals and medical guides up to date with current global compliance standards?</p>
</li>
<li>
<p data-path-to-node="13,1,0"><b data-path-to-node="13,1,0" data-index-in-node="0">Cultural Dignity:</b> Does your messaging respect the local customs and values of your target audience, or are you just &#8220;checking a box&#8221;?</p>
</li>
<li>
<p data-path-to-node="13,2,0"><b data-path-to-node="13,2,0" data-index-in-node="0">Brand Voice Consistency:</b> Does your &#8220;warm and approachable&#8221; brand identity translate effectively, or is the tone shifting across different regions?</p>
</li>
<li>
<p data-path-to-node="13,3,0"><b data-path-to-node="13,3,0" data-index-in-node="0">SEO Optimization:</b> Are your translated keywords actually being searched for by locals, or are they literal translations that nobody uses?</p>
</li>
</ul>
<h3 data-path-to-node="14"><b data-path-to-node="14" data-index-in-node="0">The INGCO Difference: Human-Led, Tech-Enabled</b></h3>
<p data-path-to-node="15">While &#8220;Cheap AI&#8221; startups are flooding the market with robotic, soulless translations, we double down on expertise. By pairing sophisticated technology with expert linguists who speak over 200 languages, we provide a level of <b data-path-to-node="15" data-index-in-node="226">Expertise, Authoritativeness, and Trust (E-E-A-T)</b> that software alone cannot match.</p>
<h3 data-path-to-node="16"><b data-path-to-node="16" data-index-in-node="0">20 Years of Loud and Clear Communication</b></h3>
<p data-path-to-node="17">In celebration of our 20th anniversary, we are helping our clients &#8220;unseal&#8221; their message. A translation audit identifies gaps before they become liabilities, ensuring your communication and DEIB efforts are authentic and impactful.</p>
<p data-path-to-node="18">From localized marketing strategies and desktop publishing to certified interpreting for high-stakes meetings, we equip you with the information you need to make purchasing decisions when and where you need it most.</p>
<h3 data-path-to-node="19"><b data-path-to-node="19" data-index-in-node="0">Unseal Your Potential Today</b></h3>
<p data-path-to-node="20">Don&#8217;t let your global strategy get lost in translation. Let our Wordologists<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> evaluate your content so you can focus on what you do best—growing your impact.</p>
<p data-path-to-node="21"><b data-path-to-node="21" data-index-in-node="0">Ready to see how your brand speaks to the world? <a href="https://ingcointernational.com/contact-us/">Contact INGCO International</a> today to schedule your professional Translation Audit. <img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f48b.png" alt="💋" class="wp-smiley" style="height: 1em; max-height: 1em;" /></b></p>
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