Marketing translation services and content adaptation is a complex and wildly underestimated task. It starts with translation, which is basically the task of translating a message from one language to another, but then it gets a whole lot more complicated. Marketing translation and content adaptation examine the whole picture and put the images and messages into the minds of your target market, in this instance, often times across the globe. We aren’t talking about technical or legal translation, we are talking about marketing and advertising experts for the market you are looking to penetrate.
Marketing translation experts work with a variety of mediums from marketing brochures and promotional pieces and print and on-line ads to website content. Marketing translators are expert marketers with exceptional language and cultural skills to make your message stick for your target market, wherever in the world they are! The powerful content and imaging they create speaks to your customers’ heart and mind to engage them deeply in your products and services.
Marketing is created to inform, attract and sell to your clients. Marketing translation does the same thing except to a different language, a different culture, a different destination. Marketing is communicating the value of a product or service to customers, for the purpose of selling that product or service.
Marketing techniques include choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and advertising a product’s value to the customer. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long-term relationships. Marketing blends art and applied science (such as behavioral sciences) and makes use of information technology.
INGCO International offers a full range of marketing translation services for all of your marketing and advertising needs like:
- Corporate brochures
- Newsletter campaigns
- Direct marketing campaigns
- Corporate websites
- Advertising campaigns
- Branded content
- Web banner ads
- Google AdWords
- Marketing reports
- Case Studies